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Alex Morgan
Written by
Alex Morgan
Last updated
July 13, 2026

7 Essential Metrics for Investment Bank Founders


Frequently Asked Questions

EBITDA ignores the massive capital costs and leverage inherent in banking ROE (projected at 21%) shows how efficiently you use shareholder capital;

Alex Morgan
About the author

Alex Morgan

Small Business Advisor

Alex Morgan is a small business advisor at Financial Models Lab, where he helps online business beginners plan before launch by breaking down startup costs, common expenses, revenue drivers, and key launch requirements. He focuses on pricing and profitability basics, explaining business costs in clear, practical language without unnecessary jargon so readers can make more confident decisions.