Wedding Shop Startup Costs: $915k Setup, $685k Cash

This startup-cost guide covers CAPEX, meaning long-term store assets, plus opening inventory, pre-opening expenses, and working capital for a US wedding shop The researched first operating year assumptions include $91,500 of identified opening spend and a modeled $685,000 minimum cash need, with breakeven in Month 25 Adjust every range for location, store size, inventory depth, lease terms, and brand positioning

Calculate Fuding Needs

Startup cost summary

This table shows startup assets and launch cash needed to open a wedding retail store.

Highlighted CAPEX$91,500Base planning example

Excluded cash needs$685,000Outside CAPEX total

Funding need$776,500CAPEX + excluded cash needs

Cost Category	Base Estimate	Main Cost Driver	CAPEX Calculator
Store Build-out & Leasehold Improvements	$35,000	Leasehold work, fitting rooms, and space finish	Yes
Fixtures, Fitting Rooms & Displays	$15,000	Display count, mannequin mix, and custom fixtures	Yes
POS, Website & Security Systems	$12,500	Store systems scope and hardware depth	Yes
Initial Bridal Inventory & Accessories	$20,000	Opening inventory depth and product mix	Yes
Signage & Furniture Equipment	$9,000	Exterior signage, office setup, and support gear	Yes
Working Capital Reserve	$685,000	Early losses, payroll timing, and Month 25 breakeven	No

Estimate Startup Costs with Calculator

Startup CAPEX Calculator

Estimates capitalized startup assets for a wedding shop only, before inventory and other funding needs.

Scope note This calculator covers capitalized startup assets only. It excludes initial inventory, payroll runway, debt service, working capital, deposits, permits, insurance, and marketing spend.

What does the Wedding Shop CAPEX screenshot show?

This Wedding Shop Financial Model Template tab lists CAPEX, launch timing, depreciation, inventory, and runway. Open it and adjust assumptions.

Screenshot highlights

$35k build-out
$20k inventory line
Year 1 EBITDA -$112k
Month 25 breakeven
$685k cash need
39-month payback

Wedding Shop Financial Model capex inputs, listing capital expenditures and asset lifecycles so users can customize startup equipment, store fit-out and investment timing for accurate funding and depreciation forecasts.

Compare 3 Startup Cost Scenarios

Scenario table

Lean, base, and full scenarios show how store size and service depth change startup cash. Base anchors at $91,500 setup spend, $685,000 minimum cash, Month 25 breakeven, and 39-month payback.

Lean, base, and full launch cost comparison for a wedding shop.
Scenario	Lean LaunchSmall footprint	Base LaunchNeighborhood shop	Full LaunchLarge showroom
Launch model	An appointment-first shop with limited fitting rooms and a tight sample rack, focused on lower fixed cost and personal service.	A standard neighborhood bridal shop with balanced appointments, sample depth, and in-store alterations support.	A full-service store with deeper samples, more fitting rooms, alterations capacity, stronger launch marketing, and a larger showroom footprint.
Typical setup	Use fewer fixtures, lighter inventory depth, and a small staff plan.	Keep the core showroom, fitting rooms, and staffing that match the model's $91,500 setup spend.	Plan for more inventory, more staff, and more space from day one.
Cost drivers	Reduced fitting rooms lighter sample inventory fewer fixtures smaller staff lower launch marketing	Core showroom build-out standard sample inventory normal fitting rooms staffed sales floor base marketing	Deeper sample inventory more fitting rooms alterations capability heavier launch marketing larger lease footprint
Planning rangeCAPEX only	Below base setup spendCash-light runway	$91,500 setup spendModel anchor	Above base setup spendHighest cash need
Best fit	Best for a small store, narrow inventory plan, lower-rent market, appointment-led service, and a founder with a short cash runway.	Best for a mid-size shop, balanced inventory, average-rent trade area, full bridal service, and a founder who can carry the model's cash need.	Best for a larger store, deep inventory strategy, higher-rent lease market, full-service model, and a founder with strong runway.

Planning note: These scenario ranges are planning assumptions, not exact vendor quotes or guaranteed totals.

How much does bridal gown inventory cost for a new shop?

For a Wedding Shop, bridal gown inventory is a current asset, not CAPEX, and the startup period calls for about $20,000 in initial display inventory. Year 1 sales mix is 65% bridal gowns, 15% bridesmaid dresses, 10% veils, and 10% jewelry, with prices at $2,500, $200, $250, and $120.

Cost drivers

Sample gown depth raises cash tied up.
Designer minimums can force larger buys.
Size range adds more units.
Alterations need supplies and labor.

What to stock

Bridal gowns drive 65% of mix.
Bridesmaid dresses add 15%.
Veils and jewelry add 20%.
Include headpieces, shoes, undergarments, and preservation supplies.

How much money do you need to open a wedding shop?

You need about $91,500 to set up a modeled Wedding Shop, but the safer funding target is $685,000 because cash must cover assets, inventory, pre-opening costs, and working capital; track the cash against sales using What Is The Main Measure Of Success For Your Wedding Shop?. The model shows Year 1 EBITDA of -$112,000, Year 2 EBITDA of -$10,000, breakeven in Month 25, and payback in 39 months.

Setup spend

Small boutique: leaner appointments and inventory
Standard shop: $91,500 modeled setup
Store assets: $71,500
Display inventory: $20,000

Cash need

Minimum cash need: $685,000
Include CAPEX, inventory, launch costs
Fund working capital, not assets alone
Drivers: lease, showroom, fitting rooms, staff

How do you estimate funding for a wedding shop?

To estimate funding for a Wedding Shop, start with $91,500 in identified opening spend, then layer launch timing, vendor payment schedules, inventory buys, staffing start dates, fixed overhead, and slow early revenue. With 80 visitors per week, 10% visitor-to-buyer conversion, 15% repeat customers, 3-month repeat lifetime, and 12 units per order, the model points to Month 25 breakeven, a $685,000 minimum cash need, and a 39-month payback. At $2,500 bridal gowns, $200 bridesmaid dresses, $250 veils, and $120 jewelry, cash planning has to cover both opening stock and the gap before repeat sales show up.

Opening cash

$91,500 opening spend
Count vendor payment timing
Add inventory buys up front
Start staffing before launch

Runway math

12% wholesale attire cost
1% special order materials
4% sales commissions
3% digital marketing

Key Takeaways

Build-out is CAPEX; exclude deposits and rent.
Inventory is current assets, not capitalized.
Fixtures, tech, and security need separate tracking.
Launch payroll, insurance, and marketing drive runway.

Wedding Shop Core Five Startup Costs

Store Build-Out And Renovation Startup Expense

Build-Out Scope

Treat store build-out as CAPEX only when it creates long-term improvements. For this boutique, the source estimate is $35,000 for showroom layout, private fitting rooms, lighting, flooring, signage coordination, storage, checkout area, Americans with Disabilities Act (ADA) customer flow, and dressing-room privacy. Do not include refundable lease deposits or pre-opening rent here.

Cost Drivers

Estimate this cost from the space plan, not a guess. Start with square footage, landlord work letter, number of fitting rooms, plumbing or electrical changes, mirror count, flooring quality, lighting plan, and local permit needs. If the scope changes, the budget changes too. One fit-out line item can swing fast.

Control The Spend

Keep the spend lean without cutting customer experience. Push the landlord to finish base building work, then buy only what the sales floor needs: durable flooring, good light, and private fitting rooms. Ask for written bids and permit checks before work starts. In bridal retail, the expensive mistake is rework after opening.

CAPEX Boundary

Book the $35,000 as asset spend when it improves the store for years. Keep lease deposits and pre-opening rent out of CAPEX; they are separate cash uses. That split matters because build-out hits the balance sheet, while rent and deposits hit startup cash need.

Fixtures, Displays, And Store Equipment Startup Expense

Front-of-House Fixtures

$15,000 covers customer-facing fixtures: dress racks, mannequins, mirrors, pedestals, seating, display cases, garment bags, steamers, storage systems, checkout fixtures, and fitting-room furniture. Size it from gowns on display, fitting-room count, accessory merchandising, appointment flow, and storage needs. Keep this separate from inventory and marketing so the asset budget stays clean.

Back-Office Gear

$5,000 covers office furniture and equipment for the non-customer side of the shop. Use it for admin work, appointment handling, and staff setup, not display. Plan this spend around the back-room layout, storage needs, and how many work areas you need to support daily bridal consults.

Spend Control

Buy to the floor plan, not the wish list. Start with the minimum fixtures needed for the planned gown count and fitting-room flow, then add pieces only if traffic demands it. The fastest mistake is overbuying display gear before you know how many appointments, accessories, and storage slots the store really needs.

Asset Split

The clean split is $15,000 for customer-facing display fixtures and $5,000 for back-office furniture and equipment. That separation helps you track fixed assets, quote vendors against the right line item, and keep the startup budget clear when you compare fit-out needs against inventory and launch spend.

Opening Bridal Inventory Startup Expense

Opening Inventory

This is opening inventory, so treat it as a current asset, not CAPEX. The source amount is $20,000 for initial display stock: designer sample gowns, bridesmaid dresses, veils, headpieces, jewelry, shoes, undergarments, preservation supplies, and accessory displays.

Buy Plan

Here’s the quick math: allocate the buy around the Year 1 mix, with 65% bridal gowns, 15% bridesmaid dresses, 10% veils, and 10% jewelry. The price points are $2,500, $200, $250, and $120. Use vendor quotes, size range, and consignment versus wholesale terms to size units.

Match stock to sales mix.
Cover core sizes first.
Keep sample depth tight.

Cost Control

Keep cash from getting stuck in slow-moving styles. Use more consignment where possible, buy wholesale only on proven sizes, and avoid overloading on extras before the first appointments. The main mistake is buying too many bridal SKUs too early. One clean rule: stock for fit, then reorder from real sales, not guesswork.

Negotiate lower minimums.
Limit duplicate styles.
Track sell-through weekly.

Mix Drivers

What drives this budget is simple: vendor minimums, size range, target price point, consignment versus wholesale, and the alterations model. If alterations are handled in-house or through a contractor, keep inventory focused on garments that convert well at the stated price points and don’t tie up cash in fringe accessories.

Pre-Opening Payroll, Insurance, And Launch Startup Expense

Launch Cash

These are opening-timeline costs, not CAPEX. Build cash for hiring, stylist training, alterations setup, licenses, insurance, accounting and legal fees, photography, grand opening promotion, and initial ads. Also carry $200 insurance and $400 professional services each month. If launch spend lands before first sales, it directly sets total funding need and runway.

Budget Inputs

Estimate this with headcount, salary offers, months before opening, and vendor quotes. Year 1 payroll base includes $60,000 store manager, 15 bridal stylists at $45,000, 05 sales associates at $35,000, and 05 seamstresses at $30,000. Add digital marketing at 3% of revenue in Year 1.

Runway Control

Stagger hiring, training, and ad spend to match the opening date. Keep insurance and professional services at $600 a month, and avoid paying for a full team too early. Tie each cost to a dated milestone: license approved, inventory received, staff trained, and doors open. That keeps cash burn visible.

Launch Timing

Protect runway by funding launch costs before the first appointment. If staffing, promotion, and setup slip by even a few weeks, the cash burden rises fast because these costs hit before revenue does. Keep the opening plan tight and only spend when each step is ready.

POS, Website, And Security Startup Expense

Upfront tech spend

The one-time POS hardware, website build, and security install total $12,500: $3,000 hardware, $7,000 website development, and $2,500 security setup. This is the opening cash hit, separate from inventory and rent. It sets the store up to take payments, book appointments, and protect the site.

Hardware and setup

POS hardware covers the checkout tools needed to process in-store sales. The website build covers the first launch of the storefront and local search setup. The key inputs are vendor quotes and scope: payment setup, booking flow, product pages, and security features. Here’s the quick math: $3,000 + $7,000 + $2,500 = $12,500.

Use fixed quotes before launch
Separate setup from monthly fees
Skip processing-fee guesses

Monthly software

The recurring technology stack is $350 per month, or $4,200 per year. That covers appointment booking, inventory tracking, the website, local search setup, customer relationship management, Wi-Fi, cameras, and alarm systems. Payment processing fees are not provided, so they should stay outside the model until a merchant quote is in hand.

Lowering the tech bill

Cut cost by keeping the website scope tight at launch, bundling software only where it replaces manual work, and getting one security quote that covers cameras and alarms together. Don’t overbuy features before traffic is proven. The clean budget line is simple: one-time setup now, $350 monthly after opening.