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- 30+ Business Plan Pages
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Key Takeaways
- The business plan focuses on achieving a rapid financial milestone, projecting operational breakeven within just two months.
- Initial capital needs are estimated at $147,000, which primarily covers specialized equipment required for Biofeedback and Neurofeedback services.
- Strategic success relies on prioritizing high-margin services like Neurofeedback while managing aggressive capacity utilization rates projected to exceed 550% in Year 1.
- The comprehensive 7-step plan must detail the scaling of clinical staff from four therapists in 2026 to twelve by 2030 to support projected EBITDA growth.
Step 1 : Concept & Service Model
Core Pricing Anchor
Defining the core offering locks down the primary revenue driver. The $200 Neurofeedback session is the anchor service. This price point dictates utilization targets needed to cover fixed costs, defintely. You must anchor your model on this high-value service before scaling staff capacity.
Staff Scaling Target
The 5-year plan requires scaling to 12 FTEs to meet projected demand. Map hiring against utilization growth, not just revenue targets. Each new practitioner adds capacity but also fixed wage overhead. Plan onboarding timelines carefully; slow hiring stalls revenue growth.
Step 2 : Target Market & Pricing
Price & Capacity Check
You must confirm the market will bear your pricing structure while absorbing the planned capacity load. If the $300 average price for an Intake Assessment is too high, hitting projected revenue targets becomes impossible, even if you staff correctly. The real test here is validating if the target demographic—adults 30 to 65 needing drug-free solutions—will show up consistently enough to support utilization rates approaching 920% for that initial assessment service. That utilization number is extremely aggressive; it means you need volume far beyond standard clinic throughput.
Modeling High Utilization
To execute this, map your projected patient flow directly against the 920% utilization target for Intake. This implies that one practitioner slot must handle nine times its standard capacity, which usually means high-volume, short-duration services or extremely efficient scheduling software. Compare the expected revenue from the $300 intake fee against the $200 Neurofeedback session fee. If the market supports 920% utilization for Intake, you must ensure the subsequent service mix maintains profitability, especially given the high fixed costs associated with specialized equipment. We need to see the math on how 920% intake volume translates into actual patient appointments per day; that metric is defintely the key risk here.
Step 3 : Facilities & Equipment
Clinic Asset Funding
Getting the physical space and the core technology right sets the operational ceiling. This step confirms you have the necessary tools—the Biofeedback/Neurofeedback sets—to deliver the service defintely outlined in Step 1. If the equipment budget is tight, service quality drops fast. Securing the physical location and specialized tech is your first major hurdle to clear.
CAPEX Coverage Check
Verify that the $147,000 CAPEX explicitly includes all required hardware and software licenses for initial operations. Also, ensure the $5,000 monthly lease is locked in before hiring begins; unexpected rent hikes kill early cash flow. This initial investment must support your first 12 months of planned capacity.
Step 4 : Staffing Plan & Wages
2026 Headcount Base
You must structure the team to support the aggressive 2026 projection, which budgets $352,500 annually for 45 FTEs. Honestly, that math implies an average annual cost of just $7,833 per FTE, meaning this headcount is heavily skewed toward part-time or entry-level support roles needed to manage high patient volume, not senior practitioners. This low initial wage load is critical for hitting early profitability targets. It’s a lean structure, so efficiency per person matters a lot.
Specialist Hiring Timeline
Map the hiring path strategically; don't just hire based on immediate session load. The plan requires onboarding the Corporate Wellness Specialist by 2028. This role targets B2B contracts, which stabilizes revenue outside of direct patient flow. If the timeline slips, and onboarding takes longer than expected, you risk missing key corporate sales cycles that year. We need to track this hire defintely.
Step 5 : Patient Acquisition Strategy
Utilization Engine
Achieving 600% to 750% utilization in Year 1 means your practitioners are booked far beyond a standard 40-hour week equivalent, suggesting high session density or overlapping roles. This aggressive target is necessary because your initial marketing budget is constrained, starting at 80% of revenue. You simply can't afford expensive customer acquisition costs (CAC) while trying to scale capacity this fast. The operational model must bake in high patient throughput from day one.
This utilization goal signals that capacity planning relies heavily on referred volume, not broad digital advertising. If you rely on paid channels to fill 700% utilization, your CAC will crush profitability before you reach the 2-month breakeven point. The focus must be on generating reliable, low-cost patient flow that maximizes practitioner time slots.
Referral Velocity
To manage marketing spend at 80% of revenue while hitting high utilization, you need physician referrals driving volume. Focus acquisition efforts on securing relationships with local primary care doctors and specialists who manage chronic stress or pain. A single referred patient paying $300 for an Intake Assessment has a near-zero acquisition cost, which directly supports the aggressive utilization targets. This is defintely the only path to sustain that early marketing burn.
Every session booked, whether it's the $200 Neurofeedback treatment or an assessment, must be optimized. If onboarding takes too long, utilization tanks. Structure referral incentives clearly and track the source of every patient. If digital ads are costing more than 15% of revenue in the first quarter, pull that budget immediately and reallocate it to relationship building with referring providers to secure the necessary patient density.
Step 6 : Forecasting & Breakeven
Model Validation
This step confirms you have a viable path to cash flow, which is the single most important factor for early-stage investors. Building the 5-year financial model forces you to connect revenue assumptions (Step 2) directly to cost structures (Step 4). The model shows a rapid 2-month breakeven date, which is excellent for runway, but it’s defintely contingent on hitting utilization targets set in Step 5 immediately.
If the initial $147,000 CAPEX is misallocated or if patient onboarding takes longer than planned, that two-month window closes. You need to see the sensitivity analysis showing a 3-month delay in breakeven versus the base case.
EBITDA Drivers
The real story here is how quickly margins expand once you cover fixed costs, like the $5,000 monthly lease. We see EBITDA starting at $53,000 in Year 1, driven by the relatively low operational overhead compared to the high session price. This growth hinges on keeping the variable cost structure low.
The model shows that the 130% variable cost structure—which represents costs tied directly to delivering a session—is the key lever. As volume scales past break-even, every additional session drops almost entirely to the bottom line. Focus on managing the inputs that make up that 130% to ensure it doesn't creep up as you hire more staff.
Step 7 : Capital Needs & Mitigation
Funding Needs Defined
You need $147,000 just to buy the initial biofeedback and neurofeedback equipment. This Capital Expenditure (CAPEX) is the entry ticket to open the doors. Honestly, this number is non-negotiable for service delivery.
The plan targets a 25-month payback period. That’s fast. If initial patient acquisition slows, this timeline blows out, draining working capital fast. You must secure enough runway past this point to cover the $5,000 monthly lease.
Mitigating Burn
Therapist retention is your biggest operational risk, not just the equipment cost. High turnover forces you to spend more on recruiting and training, spiking your effective wage cost above the budgeted $352,500 annual run rate projected for 2026.
To hit that defintely aggressive 25-month payback, focus on utilization immediately after launch. If onboarding takes 14+ days, churn risk rises. Consider offering retention bonuses tied to patient volume milestones, not just tenure, to keep practitioners focused on billable hours.
Biofeedback Therapy Clinic Investment Pitch Deck
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Frequently Asked Questions
Most founders can complete a first draft in 1-3 weeks, producing 10-15 pages with a 5-year forecast, if they already have basic cost and revenue assumptions prepared;