How to Write a Business Plan for Kinesiology Practice
Need a plan for your Kinesiology Practice? Follow 7 steps to create a 10–15 page document with a 5-year forecast starting in 2026 Clarify your funding need, which must cover the $188,000 initial capital expenditure
How to Write a Business Plan for Kinesiology Practice in 7 Steps
| # | Step Name | Plan Section | Key Focus | Main Output/Deliverable |
|---|---|---|---|---|
| 1 | Define the Service Mix and Pricing Strategy | Concept | Price complexity differences | Detail 5 service lines and pricing structure. |
| 2 | Analyze Service Demand and Capacity Limits | Market | Volume vs. therapist limits | Confirm 400 treatments/month align with 500%–600% utilization. |
| 3 | Calculate Initial Capital and Fixed Operating Costs | Financials | Setup costs and recurring baseline | Summarize $188,000 capital and $7,500 monthly overhead. |
| 4 | Structure the Staffing Plan and Wage Expenses | Team | Team structure and salary costs | Detail initial team (1 Dir @ $95k, 2 Kinesiologists @ $65k). |
| 5 | Project Revenue and Contribution Margin | Financials | Revenue forecasting and gross margin | Forecast $656,400 revenue (2026) and ~90% variable cost. |
| 6 | Determine Funding Needs and Breakeven Point | Financials | Funding gap and time to profitability | Identify $356,000 cash need; target February 2028 breakeven. |
| 7 | Identify Key Operational and Expansion Risks | Risks | Operational hurdles and timeline risks | List retention risk and utilization growth (600% to 850%). |
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What specific market need does this Kinesiology Practice uniquely solve?
The Kinesiology Practice defintely solves the need for active-care solutions for active individuals and post-operative clients who find temporary relief from traditional, passive treatments, a critical distinction when modeling out how How Much Does It Cost To Open A Kinesiology Practice?
Client Focus & Pricing Validation
- Target clients are active people aged 25 to 55.
- Service validates pricing between $120 and $250 per treatment.
- Focus is split between injury recovery and performance enhancement.
- Revenue relies on practitioner capacity and utilization rates.
Service Differentiation Strategy
- Solves chronic pain by addressing root biomechanical causes.
- Empowers clients via education and active participation.
- Moves beyond temporary relief offered by passive treatments.
- Programs focus on functional movement and injury prevention.
How much capital is required to survive the 26-month path to breakeven?
Surviving the 26-month path to profitability for your Kinesiology Practice requires securing at least $544,000 in total capital, covering the initial setup costs and the cash buffer needed to manage early volatility. Before you finalize your launch plan, Have You Considered The Best Strategy To Launch Your Kinesiology Practice Successfully? This figure accounts for the $188,000 initial capital expenditure and the $356,000 minimum cash requirement to cover operations until Year 3.
Initial Spend Breakdown
- Initial CapEx totals $188,000 for setup.
- This covers specialized movement assessment tools.
- Plan for leasehold improvements in the first 30 days.
- Don't forget regulatory compliance fees upfront.
Runway Buffer Requirement
- Need $356,000 minimum cash reserve.
- This covers 26 months of negative cash flow.
- Model cash flow volatility before Year 3.
- You defintely need this buffer to absorb slow patient ramp-up.
How will therapist capacity and utilization drive revenue growth?
Revenue growth hinges directly on scaling therapist headcount to meet projected service demand, meaning you must hire proactively before utilization hits 90%. If you're tracking service delivery costs, you should review how Are You Monitoring The Operational Costs Of Kinesiology Practice Effectively? to ensure each new hire is profitable from month one.
Hiring Cadence Required
- Target 85% utilization per full-time therapist.
- If one therapist generates $16,320 monthly revenue.
- Plan hiring starts 90 days before required service date.
- You must map utilization against service mix constantly.
Mapping Growth Targets
- Injury Rehab requires a 600% capacity increase.
- This means scaling from 100 monthly visits to 600 visits.
- Hiring 2 Rehab Kinesiologists in 2026 addresses part of this.
- Defintely track service mix to avoid over-hiring specialists.
What is the most effective client acquisition channel given the 50% marketing budget?
Your most effective channel is definitely referral networks because direct marketing spend must remain below 50% of revenue to ensure viability when targeting 400+ monthly treatments in Year 1. If your Customer Acquisition Cost (CAC) from paid channels eats too much of that 50% variable budget, you won't cover fixed overhead and hit profitability targets.
Budget Math for 400 Treatments
- Hitting 400 treatments means your revenue must support the fixed costs plus the 50% variable marketing cap.
- If direct acquisition costs run higher than $150 per new client, you’ll quickly erode margins.
- Referral partnerships with doctors and sports teams inherently lower CAC because the trust transfer is already established.
- We need to monitor operational costs closely; you can review the framework here: Are You Monitoring The Operational Costs Of Kinesiology Practice Effectively?
Driving Referral Volume
- Target five primary care physicians and three local amateur sports organizations immediately.
- Structure referral agreements clearly, perhaps offering a 10% reciprocal fee for patients sent directly from a provider.
- Track the lifetime value (LTV) of referred patients; it should be 3x higher than organically acquired clients.
- Your sales focus isn't selling treatments; it's selling the value proposition to referring partners.
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Key Takeaways
- A comprehensive Kinesiology business plan must forecast five years and target operational breakeven within 26 months (February 2028) based on your initial assumptions.
- Securing sufficient capital is critical, requiring $188,000 for initial expenditures plus a minimum $356,000 cash buffer to survive until profitability.
- Revenue growth is directly driven by therapist capacity and utilization, demanding a clear hiring cadence to support high volume targets (e.g., 600% utilization for Injury Rehab).
- Effective strategy involves validating service pricing between $120–$250 while focusing client acquisition efforts heavily on referral networks to manage the high initial marketing expense.
Step 1 : Define the Service Mix and Pricing Strategy
Set Service Prices
Your revenue projections depend entirely on what you charge for what you sell. You need distinct service lines that reflect the practitioner time and specialized knowledge required for each task. This structure directly feeds into Step 5, projecting your contribution margin per hour. Get this mix wrong, and your breakeven timeline stretches out past the projected 26 months.
Price Based on Effort
Price your services based on complexity and value capture, not just time spent. Higher complexity demands a higher price because the expertise required is scarcer and the client outcome is more valuable. Standard Injury Rehab sessions might be priced at $120. However, specialized Corporate Ergonomics consulting, which requires detailed site assessment and B2B negotiation, commands $250. This is defintely a better margin capture strategy. Here is the proposed mix reflecting complexity:
- Movement Screen: $85
- Post-Op Re-integration: $110
- Injury Rehab: $120
- Performance Coaching: $185
- Corporate Ergonomics: $250
Step 2 : Analyze Service Demand and Capacity Limits
Volume vs. Therapist Limits
You must nail down the required patient volume before hiring anyone. If you plan for 400 treatments per month in 2026, you need to know exactly how many kinesiologists can physically deliver that. The goal of 500% to 600% utilization is extremely aggressive for any service business, suggesting you are assuming one therapist can handle five to six times their standard full-time load. This isn't about just scheduling; it's about whether your active-care model supports such high throughput without immediate burnout or quality dips.
This high utilization target is the central risk in your staffing plan. If utilization is measured against a standard 40-hour work week, hitting 500% means a single practitioner must bill for 200 hours of service time monthly, which is impossible. We need to confirm the baseline capacity that yields 100% utilization for active-care services. If the target volume of 400 treatments per month is the reality, we must test that number against a realistic maximum billable load per therapist to see how many FTEs (Full-Time Equivalents) you actually need.
Checking Utilization Math
To hit 400 treatments monthly, you must define your 100% capacity benchmark. If one kinesiologist can realistically deliver 80 billable treatments per month (factoring in admin time and client intake), then 500% utilization means that therapist must deliver 400 treatments. That means your 400 treatment target is actually the 500% utilization goal itself, requiring only one therapist if that utilization rate holds true. Honestly, expecting 500% utilization is a red flag for operational planning.
If you aim for a more sustainable 200 treatments per month across a team, and your utilization goal is 500%, you are still assuming massive overload. Let's assume 100 treatments/month is 100% capacity for a therapist focused on one-on-one sessions. To reach 400 treatments, you need 4 FTE kinesiologists operating at 100% capacity, not one therapist running at 400% capacity. If you are projecting 400 treatments in 2026, you defintely need to staff for 4 to 5 practitioners to manage that volume safely.
Step 3 : Calculate Initial Capital and Fixed Operating Costs
Initial Cash Requirements
You must nail the upfront costs to secure proper funding; these are the non-negotiable expenses before you see a single patient. We’re talking about the physical clinic setup and the necessary specialized tools for movement science. If you miss this number, your cash runway shrinks defintely fast.
The total capital needed for launch is $188,000. This covers the initial build-out of the treatment space and purchasing core equipment necessary for personalized kinesiology sessions. This amount sets the baseline for your seed funding requirement.
Managing Fixed Burn Rate
Watch the $188,000 in capital expenses closely; that covers the build-out and all required equipment. Don't over-spec the initial space; plan for expansion later. Your baseline monthly burn, the fixed overhead, lands at $7,500.
This $7,500 covers rent, utilities, and essential practice management software. If you can negotiate lower rent for the first six months, you extend your runway significantly. This fixed cost must be covered regardless of patient volume.
Step 4 : Structure the Staffing Plan and Wage Expenses
Define Initial Headcount
Staffing defines your service capacity and is your largest operating expense. Get the initial mix wrong, and you can't bill, or you overpay for idle time. You start with 1 Clinic Director at $95,000 annually to handle operations and compliance. You also need 2 Rehab Kinesiologists at $65,000 each for direct patient care. This core team sets your initial revenue ceiling.
The total base payroll for this initial setup is $225,000 before adding payroll taxes or benefits, which you must factor in. This structure supports your initial patient load until utilization rates climb past 80%. That's when you start looking for the next hire.
Scale Hiring to Utilization
Plan staff additions based on utilization rates, not just calendar dates. If your initial two kinesiologists hit 85% utilization, you must hire the next one immediately to capture demand. Forecast hiring 1-2 additional kinesiologists every 18 months until 2030, contingent on maintaining target margins.
Don't hire based on hope; hire based on proven patient volume. Remember, adding a kinesiologist at $65,000 requires them to generate enough contribution margin to cover their salary plus overhead. If they can only service 40 patients a month, they won't cover costs yet.
Step 5 : Project Revenue and Contribution Margin
Revenue Projection
Projecting revenue anchors your entire budget. You must tie expected volume—say, 400 treatments per month in 2026—to your established service prices. This calculation shows if you can cover fixed costs, like the $7,500 monthly overhead. Honestly, this step tells you if the business model actually works before you hire anyone. We forecast $656,400 in revenue for 2026 based on these inputs.
Contribution Margin Check
Calculate your gross contribution margin by subtracting variable costs from revenue. If your variable costs run near 90% in 2026, your margin is only 10%. For instance, if an Injury Rehab session costs $120, the contribution is just $12. You need high volume to defintely cover fixed costs quickly.
Step 6 : Determine Funding Needs and Breakeven Point
Cash Runway Needed
You must know the exact cash needed to survive until the practice generates enough revenue to cover its bills. For this kinesiology business, the analysis shows a critical cash requirement of $356,000. This isn't just startup costs; it covers the operational deficit while you scale services. You need enough capital to fund operations for 26 months before you reach operational breakeven. That means hitting profitability in February 2028 based on current projections. If client onboarding or staffing expansion slows down, that runway shortens fast. A defintely tight timeline requires precise fundraising.
This 26-month period is your burn rate runway. It dictates how aggressively you can hire staff and how much marketing you can afford before cash runs dry. You must secure funding that covers this entire period plus a buffer. If you raise only enough for 18 months, you risk failure right before you reach the positive cash flow inflection point.
Securing the Initial Capital
This $356,000 funding gap must cover both the initial setup costs and the losses accumulated during those first 26 months. It includes the $188,000 in initial capital expenses—think specialized equipment and clinic build-out—plus the cumulative negative cash flow until February 2028. You need to plan your investor pitch around this total number.
Always add a 20 percent contingency buffer to the $356,000 total. If you raise $427,200 instead of $356,000, you give yourself breathing room if therapist utilization goals are missed early on. If you raise less than the required amount, you will definitely run out of money before reaching the breakeven date.
Step 7 : Identify Key Operational and Expansion Risks
Scaling Hurdles
Identifying risks upfront stops surprises when you’re trying to grow fast. The biggest operational threat here is keeping skilled kinesiologists happy and employed; if retention fails, utilization targets collapse. Also, scaling Injury Rehab capacity from 600% utilization to 850% is aggressive; that level strains staff and quality. We need a concrete plan for this human capital bottleneck.
Mitigation Tactics
To manage retention, link compensation directly to client lifetime value, not just hourly billing; this helps stabilize staffing. For capacity, model the hiring ramp needed to support 850% utilization without burning out the existing team. Delays reaching positive EBITDA by 2028 require immediate cost controls now, defintely on non-essential G&A spending. You can't afford to wait until late 2027 to review the burn rate.
Kinesiology Practice Investment Pitch Deck
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Related Blogs
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- Running Costs for a Kinesiology Practice: 2026 Financial Breakdown
- How Much Can a Kinesiology Practice Owner Earn?
- 7 Strategies to Increase Kinesiology Practice Profitability
Frequently Asked Questions
Most founders can complete a first draft in 1-3 weeks, producing 10-15 pages with a 5-year forecast, if they already have basic cost and revenue assumptions prepared;