KINESIOLOGY PRACTICE BUSINESS PLAN

I. Executive Summary

Company Description

The practice will launch in 2026 as a specialized healthcare clinic focused on the science of human movement. It operates in the outpatient healthcare and performance sector, offering one-on-one, active-care kinesiology services delivered by certified professionals in a state-of-the-art facility. Core services include evidence-based exercise therapy to treat chronic pain, post-operative recovery, and correction of biomechanical imbalances, plus client education aimed at lasting physical resilience. One line: restoring function and enhancing performance through movement-based care.

Main activities include detailed movement assessments, individualized exercise prescription, progressive supervised sessions, and outcome tracking to bridge traditional rehabilitation and peak performance. The practice serves a broad demographic from post-op patients to elite athletes and prioritizes clinical excellence, measurable outcomes, and patient education as differentiators. Short-term goals are to open the clinic and establish referral and outcome-tracking systems; long-term goals are to standardize protocols, demonstrate consistent clinical outcomes, and expand service capacity. One line: clinically driven care that moves patients from injury to durable performance.

Problem

Millions of Americans live with chronic pain and recurring injuries that limit daily function and active living. Traditional passive treatments—medication, injections, passive physical therapy—often provide only short-term relief and do not correct the biomechanical root causes of pain.

Patients repeatedly re-injure because they lack individualized movement retraining and functional movement education. The result is reduced work capacity, lower quality of life, and rising long-term healthcare costs. There is a clear market gap for scalable, one-on-one kinesiology services that focus on biomechanical correction and lasting functional improvement.

Solution

Millions of Americans face chronic pain and repeat injuries because passive treatments only mask symptoms and miss root biomechanical causes. Our practice offers one-on-one active-care kinesiology that uses evidence-based exercise and movement science to treat injuries, correct imbalances, and restore function. Certified kinesiologists deliver personalized programs—Injury Rehab, Performance Training, and General Wellness—grounded in validated functional movement assessments and ongoing client education. A dedicated facility for private functional exercise and treatment will open in 2026.

One clear outcome: empower patients with lasting, movement-based recovery rather than temporary symptom relief.

Mission Statement

Our mission is to empower individuals to reclaim their physical potential through evidence-based kinesiology and personalized active care that eliminates pain, restores function, and prevents future injury. We commit to one-on-one coaching and client education to bridge recovery and peak performance, serving as a trusted partner in each client’s long-term health. We inspire measurable, lasting results so people move better, live stronger, and sustain an active life.

Key Success Factors

Critical operational, clinical, marketing, and financial elements that must be delivered to meet targets.

• Robust referral network with local orthopedic surgeons and healthcare providers.
• Certified, experienced kinesiologists delivering high-quality clinical care.
• 85% capacity utilization in primary service lines by 2030.
• Effective digital marketing and community engagement to maintain steady new-client pipeline.
• Financial discipline to manage a 26-month path to breakeven and maintain $356,000 minimum cash.

Financial Summary

Brief financial summary for the Executive Summary: launch in 2026 with initial EBITDA loss, breakeven in Feb-28, and payback in 55 months.

Financial requirements: Minimum cash required $356,000 (minimum cash month Jan-28). Anticipated return: IRR 0.01% and Return on Equity 0.6 over the first five years; breakeven expected Feb-28 with payback in 55 months.

Overall outlook: positive revenue growth with profitability reached in 2028 and Year 5 EBITDA of $703,000.

Funding Requirements

The launch requires $188,000 in capital expenditures and $356,000 in working capital; initial EBITDA is projected at −$227,000, breakeven in 26 months, payback in 55 months, and profitability by 2028.