Kinesiology Practice Value
Proposition Canvas

You're short on time; the template is ready-to-use with structured headers, example copy, and guided fields so staff can fill it without a kickoff. One-liner: Open, edit, present in minutes.

ready to use, defintely

structured headers for quick edits

built-in examples for common services

print-ready and digital formats

You're treating people who want lasting function; this template uses the Jobs-to-be-Done (what patients need done) approach to match services to pain points and desired gains. One-liner: Speak to what patients need done.

maps patient jobs-to-be-done

captures pains and desired gains

uses movement-science phrasing

aligns outcomes with treatments

You're staffing clinicians who need consistent messaging; the template includes pre-written, clinic-specific copy you can edit for services, outcomes, and pricing to fit your practice. One-liner: Start with industry-ready language.

pre-written session descriptions included

customize prices and package terms

edit clinician bios quickly

adapt rehab or performance tracks

You're coordinating clinicians and admins; the files are structured for easy sharing, commenting, and version tracking so teams iterate messaging together without confusion. One-liner: Team edits stay organized.

cloud-friendly Word and Excel

commenting and version guidance

role-based editable sections

centralized feedback slots

You're competing with PTs, chiropractors, and gyms; the worksheet helps you map differentiators, evidence base, pricing, and referral channels to sharpen your unique selling points. One-liner: Make your clinical edge obvious.

compare active care benefits

benchmark session pricing quickly

list evidence-based protocols

highlight client education advantage

You're pitching to referrers or partners; the template includes color-coded canvases and one-page summaries that export cleanly into slides or handouts for meetings. One-liner: Presentation-ready with zero extra design.

presentation-ready one-page summary

color-coded value blocks

exportable to slide decks

client-facing intake handout

You're serving active adults and post-op patients; the mapping tool links value messages to specific segments-25-55 active individuals, athletes, post-surgical rehab, and office workers-for targeted outreach. One-liner: Tailor messages by persona.

age 25-55 active focus

student and amateur athletes

post-operative recovery paths

office ergonomics and strain sufferers

You're testing which messages land; the built-in validation matrix scores clarity, urgency, and relevance so you can iterate before full launch and reduce go-to-market risk. One-liner: Score, test, refine fast.

score clarity and uniqueness

run short patient message tests

iterate based on feedback

flag weak assumptions early

You're avoiding expensive agencies; this template replaces consultant workshops with a ready framework that speeds strategy work and lowers upfront costs. One-liner: Professional results, lower spend.

cuts consultant hours significantly

reduces workshop expenses

fast to implement in-practice

improves go-to-market speed