Margins Made Easy
The model made it easy to see where profit shows up and where it doesn't. I found my break-even point in minutes instead of digging through sheets for an hour.
The model made it easy to see where profit shows up and where it doesn't. I found my break-even point in minutes instead of digging through sheets for an hour.
Pricing, cost, and growth inputs were finally organized in one place, so I stopped guessing and started planning. It saved me a full afternoon of back-and-forth with my team.
I’m not strong in Excel, and this template kept the advanced parts out of the way. I got a clean forecast ready for review without hiring someone to build it for me.
This is a fully edited five-year Excel workbook for predicting customer cohorts, billing hours, revenue from services and related financial statements with monthly and annual details.
Use the workbook to plan video production with marketing based on customer acquisition through retained cohorts, hours paid, hourly rates and revenue from service level.
Editable assumptions flow through revenue and operational schedules to analysis scenarios, financial statements, charts, indicators and management reporting.
Revenue starts with sales of customers purchased, keeps the customer cohorts by their lifetime, transforms active customers into hours paid and applies hourly rates specific to the different levels.
Divide marketing expenditure by CAC to calculate new customers for each forecasting period.
Spread new customers in modeled customer or service levels using allocation assumptions with the possibility of editing.
Keep each cohort activated for the duration of its life and connect it to the initial customers.
We multiply active customers for average hours paid for active customers each month.
Multiplied hours payable at hourly rate and amounts of income of the different levels and months.
The revenue card combines marketing expenditure, CAC, service allocation, customer usage periods, hours payable and hourly rates over five years of forecast.
REVENUE
The COGS & OPEX card separates production costs, variable project costs and recurring overhead costs within the monthly operating forecast.
COGS & OPEX
The Scenarios compared low, base and high revenue paths, gross margin, premium margin and EBITDA in the five-year forecast.
SCENARIOS
The table contains a set of models, scenario multipliers, main financial results, revenue mix, profitability, cash flow and return on investment in one management view.
DASHBOARD
It fits with film companies, using customer cohorts driven by marketing, hourly and hourly rates; in a significant way, different projects or contract mechanics may need a custom structure.
The template is the starting point of planning, not a guarantee of performance.
The financial models of Lab can build or adapt the model when you need different revenue logic, operating schedules, financing mechanics or reporting results.
ORDER A CUSTOM FINANCIAL MODELAfter the order you will receive a fully edited Excel model with five-year and annual forecasting, low/Base/High scenarios and related financial statements.
Updated business assumptions, operational inputs and model configuration directly in Excel workbook.
Review of five year forecasts with monthly and annual financial details.
Compare low, base and high cases through a special view of the script.
Overview of the forecast revenue account, cash flow, balance sheet, navigation desk, summary, charts, indicators and other reported.
The basic answers are visible in their entirety, without clicking on the accordion.
Calculates new customers from marketing and CAC, allocates them according to service level, retains active cohorts, calculates paid hours and applies hourly rates of each level.
You can change the launch date, customer start, annual marketing budget, monthly seasonality, CAC, level allocation, customer life, hours payable and hourly rates.
The Scenarios’ view compares low, base and high revenue paths, gross margin, premium margin and EBITDA throughout the forecast.
The product contains a statement of income, a statement of cash flows, a balance sheet, a dashboard, a summary, charts, indicators, valuation, break-even, ROIC and additional management reports.
Yes. Financial Models Lab can build or customize a model when you need different revenue logic, operating schedules, financing mechanics, or reporting.
This is a forecast built on the editing assumptions, not a guarantee of business results, profitability, financing or returns.
This video production startup financial model provides everything you need to plan, forecast, and manage your company's finances from launch to scale.
Core inputs and core outputs
Three scenario analysis
Presentation ready
DuPont analysis
Researched revenue assumptions
Lender-friendly financial outputs
Revenue stream detailed view
Performance metrics benchmark