BABY HAND AND FOOT CASTING SERVICE BUSINESS PLAN

I. Executive Summary

Company Description

The company is a U.S.-based, premium mobile keepsake service launching in 2026 that creates highly detailed 3D plaster casts of baby hands and feet. Operating in the personalized keepsake and newborn services sector, we deliver concierge, in-home appointments where professional artists use medical-grade, 100% non-toxic, baby-safe materials and offer custom framing and engraving to produce gallery-quality family heirlooms.

We compete on expertise, convenience, and artistry: professional artists, in-home service, and archival finishes set us apart. Our primary market is new parents and gift purchasers in the U.S. seeking premium, long-lasting newborn mementos. Short-term goals: establish city pilot operations and 500 bookings in year one. Long-term goals: expand to five metro areas and build a recurring referral and wholesale channel to premium retailers and hospitals by year five.

Problem

Parents lack a reliable, safe way to create a high-quality, physical heirloom that records newborn scale and texture; photos and video capture only flat images and motion, while DIY kits and inexperienced providers deliver poor-quality or failed casts because infants move and materials or processes are unsafe or unsuitable.

Consequently, new parents experience blurred memories, wasted time and money, and no dependable professional option that combines medical-grade safety, artisanal quality, and at-home convenience—creating a clear gap for a concierge, mobile service that produces gallery-quality, non-toxic 3D keepsakes.

Solution

We provide a mobile, in-home 3D plaster casting service that creates gallery-quality baby hand and foot keepsakes using medical-grade, 100% non-toxic alginate. Trained artists handle the full, hands-on process—molding, sanding, painting, and mounting—so parents avoid messy DIY kits and receive a durable, display-ready piece without leaving home.

One-liner: a stress-free, luxury in-home keepsake that preserves three-dimensional detail better than photos or DIY kits.

Mission Statement

Our mission is to preserve the fleeting magic of infancy by transforming those moments into timeless, handcrafted heirlooms through safe, professional, and stress-free casting done in the comfort of home. We commit to the highest standards of safety and craftsmanship and to personalized service that delivers a tangible keepsake for every family. We aim to be the premier choice in the U.S. for luxury baby keepsakes, blending artistry with care and consistent quality.

Key Success Factors

Success hinges on service convenience, product trust, premium margins, efficient marketing, and fast financial returns.

• Mobile service model: delivers on-site convenience to affluent new parents, increasing conversion and repeat rates.
• 100% non-toxic materials guarantee: builds trust and differentiates from lower-quality competitors.
• High-margin product mix: premium finishes (shadow boxes, engraved plaques) lift average order value and gross margin.
• Aggressive marketing with falling CAC: customer acquisition cost targeted to drop to $35.0 by 2030.
• Rapid profitability: 4-month breakeven and 8-month customer payback provide cash-flow stability for growth.

Financial Summary

The plan projects rapid revenue growth and early profitability for the baby hand and foot casting service.

The business requires a minimum cash buffer of $878,000 (minimum month Feb-2026). Breakeven is projected for Apr-2026 with an 8-month total payback; the plan assumes disciplined COGS and declining variable expenses as revenue scales.

Financial outlook: strong growth to $2,550,000 revenue and $1,528,000 EBITDA by 2030, with a 25.07% IRR.

Funding Requirements

We seek $928,134 to launch in 2026; projected 2026 revenue $433,000, 2026 EBITDA $172,000, IRR 25.07%, breakeven April 2026, and an 8‑month payback.