BATHTUB REFINISHING SERVICE BUSINESS PLAN

I. Executive Summary

Company Description

RenewCoat (the name reflects renewal plus durable coating) is a U.S.-based surface restoration company launching in 2026 that operates in the home improvement and commercial property services sector. We provide professional reglazing of bathtubs, sinks, and tiles as a cost-effective alternative to full renovations, using advanced HVLP spray systems and industrial-grade coatings from certified suppliers. Core activities include workshop prep and curing at a dedicated $2,200/month facility, on-site surface restoration from a fleet of specialized service vans, and quality control inspections to deliver factory-quality finishes. One-line summary: RenewCoat delivers factory-grade reglazing for bathrooms and kitchens quickly and affordably.

What sets us apart is process control and mobility: standardized shop prep, industrial coatings, technician certification, and same-week mobile service that lowers downtime for homeowners and property managers. We target single-family homeowners aged 30–65, multi-family landlords, and commercial property managers in mid-size U.S. metro areas seeking fast, economical upgrades. Short-term goals: establish operations, complete 300 projects, and reach positive cash flow by month 12. Long-term goals: scale to three regional hubs, 3,000 annual projects, and sell maintenance contracts to property management firms. One-line summary: scalable, quality-first reglazing focused on speed, cost, and sustainability.

Problem

Homeowners and property managers need a fast, affordable way to restore bathtubs, sinks, and tiles without full replacement.

Current renovation options are costly, disruptive, and time-consuming: full replacements often require demolition, plumbing rework, weeks of work, and lost rental income. Visible damage lowers resale value and creates tenant inconvenience.

There is a gap for a professional restoration service that fixes cosmetic and structural defects quickly and cleanly; existing solutions leave demand for a less costly, faster, and sustainable alternative unmet.

Solution

Homeowners and property managers face high cost and long downtime from full fixture replacement; our service restores existing tubs and similar fixtures to a durable, high-gloss finish without demolition, plumbing work, or extended disruption. We preserve fixtures in place, repair chips and cracks, and use professional primers, topcoats, and HVLP spray systems to deliver a factory-quality result completed in one day with surfaces returned within 24–48 hours.

Delivers a like-new, durable finish quickly and without demolition.

Mission Statement

We deliver the most efficient, high-quality, and cost-effective surface restoration solutions for U.S. property owners, restoring tubs, sinks, and fixtures to factory-quality finishes that extend asset life and lower replacement cost. We commit to exceptional customer service, professional craftsmanship, and continuous innovation in coating technology. We make stylish, sustainable bathroom and kitchen modernization accessible and affordable while minimizing waste and promoting durable, low-impact repairs.

Key Success Factors

Our success rests on a measurable cost advantage, fast payback, durable quality, improving customer acquisition economics, and a scalable labor model.

• 75% cost advantage versus replacement drives high demand and margin.
• Breakeven in 4 months and a 9‑month payback ensure rapid capital recovery.
• Professional‑grade equipment and materials produce durable finishes that generate positive reviews and referrals.
• CAC reduction $120 → $80 sustains a steady, cost‑effective customer flow.
• Scalable labor model supports revenue growth from $793,000 to $3.3M in five years.

Financial Summary

The company projects rapid, self-funded growth with strong margins and early breakeven.

Financial requirements: maintain a minimum cash balance of $792,000 (Feb-26); breakeven expected Apr-26 (4 months) and payback in 9 months; projected EBITDA supports self-funded expansion and a sustained cash runway.

Overall outlook: profitable scaling to $3.367M revenue and $2.05M EBITDA by 2030 with a 17.55% IRR.

Funding Requirements

The business requires $924,000 to launch (including a $96,000 capex package and a $792,000 minimum cash balance), while projecting Year 1 revenue of $793,000 and EBITDA of $338,000, growing to $3,367,000 revenue and $2,050,000 EBITDA by 2030, with an IRR of 17.55%, ROE of 6.02%, and materials falling to 13% of revenue by Year 5.