BLACK CAR SERVICE BUSINESS PLAN

I. Executive Summary

Company Description

Aurelius Chauffeured draws its name from the Latin for "golden" to signal premium service and timeless professionalism. We operate in the ground transportation and on-demand mobility sector as a members-only luxury black car platform launching in 2026. Core offerings are a sophisticated mobile app, on-demand and pre-booked rides, and subscription-based white-glove chauffeur service using a vetted fleet of luxury sedans and SUVs. We run driver vetting, vehicle maintenance, reservation management, real-time dispatch, and a concierge desk to deliver a consistent, high-touch passenger experience.

We target affluent corporate travelers and high-net-worth leisure customers in major U.S. metro areas who value reliability, privacy, and status. What sets us apart is a tech-first booking flow combined with rigorous chauffeur standards, guaranteed vehicle class, and membership caps to protect supply quality. Short-term goals are to launch in three gateway cities by Q4 2026 and reach 5,000 paid members in year one. Long-term goals are national expansion to 25 metros within five years and sustained unit-level EBITDA above 25% through scale and yield optimization.

Problem

Discerning travelers and corporate clients in major U.S. hubs lack a premium ground-transport option that combines the convenience of mobile-first, on-demand booking with the consistent quality and professionalism of traditional limousine services. Existing ride-sharing offers mobile convenience but not uniform vehicle standards or trained chauffeurs; traditional limousine services deliver quality but not instant, integrated mobile booking or predictable availability. On-demand availability, vehicle consistency, and integrated mobile booking are missing from premium options.

The gap creates measurable friction for corporate travel: missed connections, variable vehicle and chauffeur standards, and manual, error-prone billing and reporting for travel managers. These problems reduce executive productivity and increase administrative overhead. A members-only, tech-enabled black car platform that vets chauffeurs, operates a controlled luxury fleet, and provides a sophisticated mobile interface is therefore necessary to close this gap and standardize premium ground transport. One clear need: reliable, on-demand premium transport that corporate travel teams can count on.

Solution

Executive travel and high-net-worth clients face a gap between impersonal ride-share services and rigid limousine options. We operate a members-only mobile platform that connects elite clients with a curated network of vetted professional chauffeurs and a fleet of late-model luxury vehicles, offering real-time tracking, transparent pricing, instant booking, and integrated corporate expense tools to deliver consistent, reliable, and business-ready ground transport.

One line: A members-only mobile platform delivering consistent, trackable, and corporate-ready luxury ground transport.

Mission Statement

We set the global standard for luxury ground transportation by merging elite chauffeuring traditions with cutting-edge technology to deliver a frictionless, prestigious travel experience.

We commit to safety, reliability, and sophisticated style, empower professional chauffeurs with high-value clientele and modern tools, and cultivate an exclusive community that exceeds the expectations of the world’s most discerning travelers.

Key Success Factors

Success depends on maintaining service quality, technology leadership, efficient customer acquisition, strategic partnerships, and hitting financial milestones.

• Exclusive vetted chauffeur network: ensures consistent premium service and member satisfaction.
• Proprietary technology platform: delivers the seamless member experience and operational efficiency.
• Reduce buyer acquisition cost to $50: lower CAC from $80 to $50 for sustainable unit economics.
• Partnerships with corporate travel managers and luxury hotels: drive recurring high-value volume.
• Financial targets: reach breakeven by April 2028 and achieve $10.15M EBITDA by 2030.

Financial Summary

Summary of projected profitability and return metrics for the Executive Summary.

Financial requirements include initial capex of $355,000 and working capital to cover a minimum cash shortfall of -$1,414,000 (Mar‑2028); breakeven is forecast for Apr‑2028 with a 45‑month payback and an IRR of 4.0% and ROE of 12.98% on the plan.

Outlook: profitable growth to $10,151,000 EBITDA by 2030 with disciplined marketing at 4.0% of revenue as the brand matures.

Funding Requirements

We require a total funding commitment of USD 1,414,000 to fund platform build, initial marketing, core team salaries, and cover the projected minimum cash trough in Mar-2028.

Financial summary: Projected EBITDA of USD 10,151,000 by 2030; breakeven in Apr-2028; total payback 45 months; revenue from a 20% commission on rides plus rider and chauffeur subscriptions; ROE 12.98%; IRR 4.0%; digital advertising targeted to 4.0% of revenue as the brand matures.

Raise seed or Series A before Jan-2026.

This funding matches the minimum cash shortfall in the forecast (Minimum Cash ($'000): -1414).