Boutique Fitness Studio
BCG Matrix

The BCG Matrix template is available immediately after purchase as downloadable files, so you can start mapping product performance and making strategic decisions without waiting or installing extra software.

Download and open instantly

No software installation required

Start strategic planning today

Plug‑and‑play studio setup

The template is fully editable so you can tailor axes, labels, and metrics to class frequency, occupancy, price tiers, and regional demand, ensuring the matrix matches your studio's revenue model and goals.

Edit axes and labels easily

Adjust for occupancy and price

Swap quadrant names as needed

Match studio branding and colors

The file includes a fully built, professionally formatted matrix with quadrant logic, sample entries for classes and packages, and built‑in instructions to save setup time and reduce input errors.

Pre‑formatted quadrant layout included

Sample class entries provided

Built‑in instructions and tips

Consistency across reports ensured

The layout and inline guidance are beginner friendly-no advanced Excel or strategic planning skills needed-so studio managers and operators can produce board‑quality analysis on day one.

Beginner friendly interface

Step‑by‑step placement guidance

No advanced Excel skills required

Produce board‑ready outputs quickly

The template helps you separate Stars (high growth, high share) from Cash Cows and Dogs, so you can see which classes, personal training, or packs truly drive revenue and margin.

Spot high‑margin classes fast

Locate underperforming class offerings

Compare packages by revenue impact

Inform pricing and promotion choices

Clean quadrant graphics show each product's market growth and relative share visually, making it easy to explain strategy to partners, landlords, or investor‑level audiences.

Clear quadrant visuals

Visualize growth versus share

Use in investor and partner decks

Supports stakeholder alignment quickly

The template is formatted for professional presentations, with polished charts, consistent typography, and exportable slides that save design time when pitching to investors or board members.

Presentation‑ready slide outputs

Polished charts and typography

Exportable high‑resolution graphics

Consistent, professional layout

The matrix highlights where to invest, hold, or divest-so you can make concrete decisions about class expansion, trainer hires, or dropping low‑performance offerings based on clear criteria.

Actionable invest, hold, divest signals

Tie decisions to concrete metrics

Use to schedule growth timing

Supports quarterly strategy reviews

Buy once for lifetime access to the template files and future minor updates, providing long‑term value without recurring fees or renewals.

Single payment, lifetime use

Includes minor future updates

No subscription or recurring fees

Cost‑effective for growing studios