CELEBRITY ENDORSEMENT AGENCY BUSINESS PLAN

I. Executive Summary

Company Description

Named StellarMatch to evoke precise pairing and high visibility, the company is a Los Angeles–based technology marketplace in the celebrity endorsement sector connecting U.S. consumer brands with vetted actors, athletes, and digital creators. We deliver a SaaS-enabled marketplace plus managed campaign services: a proprietary matching algorithm, talent vetting, contract orchestration, and performance reporting. Our launch date is January 2026. The platform generates revenue from commission on deals and subscription fees for advanced analytics and campaign tools, and offers value-added managed services for enterprise clients. One line: StellarMatch pairs brands with credible talent fast and measurably.

We focus on mid-market and direct-to-consumer brands in the U.S. that need measurable social ROI and compliance controls. Core activities are algorithmic matchmaking, talent onboarding, campaign ops, payment and rights management, and transparent reporting. What sets us apart is a data-first matching engine, standardized vetting, and an audit-ready performance dashboard that reduces campaign time-to-launch from industry average 6+ weeks to under 10 days. Short-term goals: achieve 200 brand subscribers and $2M ARR by end of year two. Long-term goals: expand into adjacent licensing and global markets, and reach $50M ARR within five years. One line: we scale endorsement programs with data, speed, and accountability.

Problem

Brands and creators waste time and money because talent discovery is opaque and data-poor. Brands face heavy friction finding authentic celebrity partners who resonate with target demographics, lose ad spend to mismatches and low-conversion endorsements, miss campaign timelines from protracted negotiations, and fail to justify spend without auditable metrics; creators miss bookings and revenue without a central showcase, while legal and payment delays increase churn and reputational risk.

The market lacks a single platform that manages discovery, verified engagement metrics, contracting, and secure payment end-to-end; based in Los Angeles and launching January 2026, we address this gap with a technology-driven marketplace connecting U.S. consumer brands to vetted actors, athletes, and digital creators, operating on commission and subscription revenue streams and targeting Year 1 EBITDA of $817,000.

Solution

Brands face a fragmented, opaque process for securing celebrity endorsements, with weak data for matching, slow manual negotiations, unsecured payments, and missed opportunities for talent. Our platform fixes that by combining data-first discovery, an end-to-end management suite for transparent negotiation and versioned contracts, and integrated secure escrow and payment processing, so brands and talent find aligned matches, close deals faster, and get paid on verified milestones.

Target: achieve EBITDA of $4,519,000 by year two.

Mission Statement

We build a transparent, data-driven platform that makes celebrity and influencer partnerships measurable, secure, and genuinely valuable for brands and talent. We prioritize ethical, authentic collaborations and operational efficiency to drive measurable marketing outcomes across the U.S. Our aim is to set the gold standard for talent-brand integrations by 2030 and achieve a Year 5 EBITDA of $33,999,000.

Key Success Factors

These factors explain why the agency will win clients, scale revenue, and deliver strong returns.

• Proprietary matching algorithm improves talent vetting and match accuracy.
• Dual-sided revenue model diversifies income from brands and talent fees.
• Rapid cash metrics: breakeven in 4 months and 10-month payback period.
• Experienced management focused on high-growth segments: tech startups and FMCG.
• Strong financial returns with projected ROE 78.67% and IRR 0.23.

Financial Summary

Financial highlights show rapid EBITDA growth from $817,000 in Year 1 to $11,773,000 in Year 3 and $33,999,000 in Year 5, with breakeven in Apr-26 and minimum cash of $734,000 in May 2026.

Required cash and capex are covered by the runway to May-26 with a 10-month payback target; ROE is 78.67%.

Outlook: strong profitability and clear breakeven within four months.

Funding Requirements

We seek $1,019,000 to complete the platform and product build, cover launch capex, and secure a minimum cash runway of $734,000.

We project Year 1 EBITDA of $817,000, Year 3 EBITDA of $11,773,000, and Year 5 EBITDA of $33,999,000; we expect a minimum cash position of $734,000 by May 1, 2026, and average luxury-brand order values of $350,000 by 2030.