Craft Cidery Marketing Plan

This Excel template includes a pre-written marketing plan tailored for craft beverages and taproom promotion. It saves hours with ready content while staying fully editable so you can match brand voice and channels. Use it for seasonal releases, events, email campaigns, or wholesale outreach.

Editable copy for your brand voice

Swap channels and messaging easily

Sections: goals, channels, KPIs, budget

Works for seasonal or year-round plans

The plan shows tasks on a visual Gantt chart so timelines are obvious at a glance. You can sequence production, promotions, and events and spot overlaps fast. The layout helps coordinate taproom openings, releases, and festival dates.

Clear start and end dates

Visual task overlap warnings

Drag dates without breaking links

Shows dependencies across teams

Includes 30+ pre-built marketing actions covering social, email, events, PR, and in-taproom promos. Each action is ready to adopt or tweak, so you won't miss critical campaign steps. This speeds execution for release launches and seasonal drives.

Social post templates included

Email cadence and copy ideas

Event and tasting checklists

PR and outreach task list

Timelines and task durations are fully editable without breaking dependencies. Change start dates, extend durations, or compress schedules and the Gantt automatically updates. This keeps the plan flexible for harvest delays or festival date changes.

Adjust dates in one place

Extend tasks with auto-updates

Shift whole campaigns easily

Handle festival or harvest delays

The template includes built-in progress tracking showing percent complete and overdue flags. You see which tasks fall behind and which are done, so weekly check-ins are fast. Use the tracker to keep launches on schedule.

Percent-complete fields per task

Overdue tasks flagged automatically

Summary for weekly standups

Color-coded status indicators

Assign tasks, mark dependencies, and remove confusion across cidery teams. The plan reduces overlaps between production, marketing, and taproom staff. So everyone knows what's due each week and who owns it.

Assign owners per task

Clear handoffs between teams

Avoids duplicate work

Shareable for seasonal hires

The sheet includes color-coded, editable cells and built-in formulas so no Excel skill is required. Input dates and assignees; the template handles durations and progress math. It's friendly for owners and seasonal staff alike.

Color-guided input cells

Formulas auto-calculate dates

No macros or advanced skills

Simple instructions on first sheet

The workbook exports to PDF and works in Google Sheets for easy sharing with partners or team members. Print a one-page Gantt for meetings or attach a PDF to sponsor proposals. It's formatted for clean client or team presentation.

Export to PDF ready

Google Sheets compatible

Print-friendly one-page view

Attach to partnership emails

Shows the current week, highlights priority tasks, and lists weekly completions for quick standups. The guide helps you run short reviews and clear blockers before weekend service. Use it to keep taproom shifts aligned.

Current-week priorities at top

Completed tasks checklist

Highlight urgent blockers

Use for five-minute standups