CLOSED CIRCUIT REBREATHER SALES BUSINESS PLAN

I. Executive Summary

Company Description

The company name is TBD. Based in Florida and launching in 2026, we are a specialized retailer in the technical diving sector selling advanced Closed-Circuit Rebreather (CCR) systems to the elite diving community. We provide expert-led consultations, custom equipment configurations, and dedicated post-sale support from a professional workshop that includes high-pressure gas systems and testing chambers to ensure mission-critical reliability. One-liner: we sell and service mission-critical CCR systems with in-house testing and expert support.

We serve a national market through a robust e-commerce platform and a team of active, expert-level explorers. Our business model prioritizes high-value equipment sales plus recurring revenue from consumables and service contracts. Short-term goals are to launch operations in 2026, onboard pilot customers, and validate service workflows; long-term goals are to scale recurring revenue, expand service capacity, and be the technical partner of choice for expedition operators and elite technical divers. One-liner: we convert elite-diver trust into repeatable equipment sales and long-term service relationships.

Problem

High gas use, bubble noise, heavy tanks, and expensive helium currently cap deep, extended dives and make many technical missions impractical for independent researchers and small teams.

Open‑circuit scuba forces rapid gas consumption, creates noise that degrades imaging and wildlife work, and requires bulky cylinders that limit bottom time and mobility. Trimix dives require helium, which raises per‑dive costs and puts deep operations out of reach for many qualified divers.

There are few national suppliers that pair advanced Closed‑Circuit Rebreather systems with the life‑support expertise needed to configure, test, and support mission‑critical equipment. This leaves technical divers without reliable retail partners for custom setups, workshop testing, and ongoing consumables—gaps our Florida‑based, 2026‑launch retailer intends to fill.

Solution

Technical divers face short bottom times, high gas costs, and disruptive bubbles that limit research, wreck work, and pro videography; we sell closed-circuit rebreathers (CCRs) that recycle exhaled gas to extend dive duration, remove bubbles for silent operation, and ship fully custom-assembled and pressure-tested units with required consumables and sensors plus expert consultations to match gas mixes and hardware to mission needs. One clear outcome: longer, quieter, safer dives with a single trusted provider.

Mission Statement

We empower the world's most dedicated underwater explorers by delivering the most advanced life‑support technology, unmatched technical expertise, and a lifelong commitment to diving safety and mission success. We design and support closed-circuit rebreathers that prioritize reliability, user training, and environmental responsibility so divers can operate longer, safer, and with minimal ecological impact. We measure success by zero preventable incidents, high customer readiness, and sustained operational support across every mission lifecycle.

Key Success Factors

Success depends on technical credibility, authorized supply channels, digital conversion, repeat buyers, and specialized service capacity.

• Elite technical dive team: provides field credibility and expert sales support for high-stakes life‑support equipment.
• Authorized dealer status: ensures access to top-tier CCR technology and official manufacturer support.
• 2.0% digital conversion: converting targeted traffic at 2.0% drives the $9.6M revenue target.
• 30% repeat customer rate: post-sale support and consumable management secure long-term revenue.
• Specialized workshop infrastructure: enables quality control and service levels generalist retailers cannot match.

Financial Summary

Key financials for launch in 2026, showing fast scale to profitability and capital coverage needs.

Financial requirements include a minimum cash reserve of $715,000, breakeven by Feb-27 (14 months), and full payback in 26 months; project-level returns show IRR 9.46% and ROE 13.12%.

Outlook: revenues scale from $306k in Year 1 to $2.16M in Year 3 with EBITDA positive from Year 2 and strong cash coverage throughout growth.

Funding Requirements

The raise of $960,000 covers capex, initial inventory, platform build, marketing and a $715,000 minimum cash reserve to carry operations to breakeven.

Financial snapshot: Year 1 revenue $306,000; Year 5 revenue $9,649,000; EBITDA from a Year 1 loss of $100,000 to Year 5 profit of $7,554,000; breakeven February 2027; payback 26 months; IRR 9.46%; ROE 13.12%.