Curling Rink Marketing Plan

This template includes a pre-written, fully editable marketing plan in Excel tailored for a curling facility. It saves time with ready content you can tweak for your lounge, leagues, or corporate packages. Edit tone, channels, and timelines to fit your market.

Swap copy for local audiences

Adapt pricing and packages quickly

Use industry-ready section templates

Match brand fonts and colors

The plan uses an Excel Gantt chart for clear visual timelines and task sequencing. See month-to-month and week-to-week tasks at a glance so you schedule ice time, promotions, and events without clashes. It makes dependencies obvious for better execution.

Color-coded timeline bars

Show task dependencies visually

Weekly and monthly views included

Quickly spot schedule conflicts

The template ships with 30+ pre-built marketing actions focused on rink growth: email flows, social posts, PR outreach, partnerships, and event promos. These tasks cover channels and steps so you don't miss campaign essentials. Each action is editable and ready-to-run.

Welcome and retention emails

Social calendar post ideas

Corporate outreach scripts

Local partnership templates

Every task start date and duration is editable without breaking the plan's logic. Shift campaigns for weather, holidays, or rink availability and dependent tasks update accordingly. This makes it flexible for single events or seasonal league schedules.

Set custom start dates

Adjust durations per task

Dependent tasks auto-update

Scale for single or seasonal campaigns

The template has built-in progress tracking showing percent complete, overdue flags, and a summary dashboard. Track execution across channels and quickly see which tasks need attention before game nights or events. Use the dashboard for weekly check-ins.

Percent complete per task

Color flags for overdue items

Dashboard summary at glance

Exportable progress snapshot

This plan simplifies coordination by letting you assign owners, show task dependencies, and note blockers in one sheet. That reduces overlaps between rink staff, coaches, and lounge teams. Everyone sees who does what and when.

Assign task owners easily

Clear dependency lines visible

Reduce duplicate work risks

Centralize notes and comments

The template requires no advanced Excel skills: color-coded cells, clear instructions, and prebuilt formulas do the heavy lifting. You edit cells, not formulas, so staff with basic Excel comfort can run campaigns. No macros or advanced setup needed.

Click, edit, and save

Built-in formulas work automatically

No macros or installs required

Step-by-step usage notes included

The marketing plan is printable and shareable as PDF and compatible with Google Sheets for collaboration. Produce client-ready one-pagers or print schedules for staff and coaches. Use exports for sponsor proposals or venue partners.

Export to PDF quickly

Open in Google Sheets

Print-friendly schedules included

One-page client summary ready

A weekly highlight and completion guide shows the current week's priorities and completed tasks for quick stand-ups. It highlights next steps and urgent items so you keep ice time and events on schedule. Use it for weekly team reviews.

Current week highlighted automatically

Weekly completion checklist

Prioritized tasks for quick stand-ups

Quick wins callout section