CUSTOM NEON SIGNS BUSINESS PLAN

I. Executive Summary

Company Description

LumenCraft Neon takes its name from lumen (a unit of visible light) and craft (handmade quality). We operate in the custom signage and lighting sector, manufacturing handcrafted LED neon signs. Our core products are energy-efficient LED neon artworks and branded logo signs created via an online customizer and finished in a professional production facility with laser cutting. One-liner: High-design neon that balances artisanal finish with modern efficiency.

We sell direct-to-consumer and B2B to homeowners, boutique retailers, hospitality venues, and national retail brands. Key activities include online design-to-order, prototype laser cutting, LED assembly, quality inspection, and white-glove fulfillment. What sets us apart is tightly integrated digital design tools, advanced fabrication for repeatable precision, and artisanal finishing that yields higher perceived value and lower energy use than glass neon. Short-term goal: launch production and reach $1.2M ARR in year one (2026). Long-term goal: scale to national wholesale accounts and 5x gross margin improvements through production automation by 2029. One-liner: Scale artisan-quality neon from online orders to national retail partnerships.

Problem

Retailers, hospitality operators, designers, and homeowners struggle to find high-quality, customizable lighting that reliably matches brand identity or personal style; mass-produced decor and traditional glass neon fail on durability, energy efficiency, and maintenance cost.

Current options force trade-offs: generic signage that dilutes differentiation, fragile glass neon that raises maintenance and replacement costs, long lead times and complex fabrication that block easy customization, and older lighting that consumes more energy—leaving a clear gap for a durable, energy-efficient custom lighting solution.

One-liner: Customers need a durable, energy-efficient, customizable lighting option that preserves design intent without glass neon downsides.

Solution

Many businesses and individuals need high-quality, personalized decor but find traditional neon too expensive, fragile, and hard to customize. Our online platform offers a seamless configurator plus handcrafted, energy-efficient LED neon signs in three product lines—custom name signs, business logo signs, and themed artistic pieces—delivering durable, safe, and fully customizable signage for storefronts, events, and interiors.

One-liner: Professional-grade, handcrafted LED neon signs ordered online to replace fragile, costly traditional neon and generic mass-produced lighting.

Mission Statement

We empower businesses and individuals to express their identity through the power of light by crafting handcrafted, custom signage that blends artisanal skill with intuitive design tools. We make high-quality, durable art accessible to everyone while prioritizing energy-efficient technology and vivid, long-lasting finishes. We commit to excellence in every sign, turning ordinary spaces into unforgettable environments that reflect our customers' vision.

Key Success Factors

Success rests on a simple, scalable model: a proprietary online design tool, efficient production, targeted marketing, and tight capital discipline.

• Proprietary online design tool simplifies custom ordering and speeds conversions.
• Efficient production and lean structure sustain high profit margins and operational agility.
• Year 1 EBITDA $580,000 demonstrates early profitability and financial discipline.
• $121,000 equipment investment (including a $35,000 laser cutter) enables quality, in-house manufacturing for the 2026 launch.
• Multi-channel marketing at 4.0% of revenue supports rapid customer acquisition, achieving 1-month breakeven and 3-month payback.

Financial Summary

The following financial snapshot presents projected revenue, EBITDA and expected ROI for the first three operating years.

Financial requirements: maintain minimum cash of $1,163,000 (minimum cash month: Jan-26); project breakeven in Jan-26 and payback in 3 months. Anticipated ROI is IRR 0.48 with ROE 8.51.

Overall outlook: strong early cash position and accelerating EBITDA through 2028.

Funding Requirements

We require capital to buy plant, set up operations, fund inventory and reach a minimum cash position in January 2026.

$1,284,000 total required, 3-month payback.

Projected EBITDA: $580,000 in 2026 to $2,654,000 by 2030; unit sales: 3,200 Year 1 to 9,300 Year 5; Business Logo Sign price rising from $700 to $850; minimum cash $1,163,000 month one; IRR 0.48, ROE 8.51.