DISABILITY CARE SERVICE BUSINESS PLAN

I. Executive Summary

Company Description

Hearthway Care is a 2026 Austin-based provider in the long-term disability support sector, offering customizable, person-centered in-home assistance, life-skills coaching, and community engagement services. We blend trained support staff, scheduling and outcome-tracking technology, and flexible service bundles to replace fragmented care with a single adaptive plan. One-liner: we deliver consistent, dignity-focused support that keeps people in their homes and communities.

We target adults with disabilities and their caregiving families across Texas initially, then the broader U.S. Short-term goals: launch operations in Austin Q2 2026, secure 120 active clients and reach positive gross margin by month 12. Long-term goals: scale to five metro markets by 2030 and become the leading long-term care partner for families seeking a comprehensive, adaptable alternative to institutional or patchwork services. One-liner: scale reliable, outcomes-driven home support that families trust.

Problem

Families of individuals with physical and intellectual disabilities face a fragmented care system that forces them to coordinate multiple vendors, manage inconsistent care plans, and absorb high administrative and emotional burden.

Existing providers largely use one-size-fits-all models that do not adapt as needs change, creating gaps in services that limit progress toward independence and quality of life; there is a critical shortage of services focused on long-term autonomy and well-being, so families need a unified, dependable care partner.

Solution

The U.S. disability support system is fragmented, causing stress for guardians and inconsistent outcomes; our service provides a holistic, person-centered suite that combines in-home assistance, life-skills coaching, and community integration to restore independence and reduce family administrative burden. One clear result: clients get flexible, coordinated care that improves daily independence.

We coordinate personalized care plans, deliver services with a vetted team of certified HCBS-trained caregivers and coaches, and centralize oversight with a dedicated case management system so families can track progress, adjust plans, and rely on a single dependable partner.

Mission Statement

Our mission is to empower individuals with disabilities by delivering personalized, high-quality support that fosters independence, enriches daily life, and promotes community integration. We commit to being a reliable long-term partner for families, adapting care as client needs change and prioritizing autonomy through a person-centered approach. We believe everyone deserves the opportunity to live a self-determined life and design our services to make that possible.

Key Success Factors

Success depends on staffing quality, service flexibility, referral flow, unit economics, and compliance.

• Vetted workforce: competitive wages plus specialized training ensure consistent high-quality care.
• Flexible service model: modular offerings capture a larger share of each client’s care budget.
• Referral network: steady client pipeline from healthcare and advocacy partners.
• Unit economics: maintain $750 CAC and scale to 25 billable hours per caregiver per month.
• Regulatory compliance: CARF accreditation and compliance preserve trust and long-term viability.

Financial Summary

Brief financial snapshot: the plan targets rapid breakeven and strong long-term profitability driven by recurring monthly fees and tight cost control.

Financial requirements: maintain a minimum cash balance of $698,000 (Feb-27); initial investments pay back in 25 months; first positive EBITDA occurs in Year 2 at $373,000.

Outlook: profitable growth with EBITDA reaching $4,186,000 by 2030 and an overall return profile of IRR 8.0% and ROE 8.61%.

Funding Requirements

We require capital to cover initial product and infrastructure build, a full 2026 marketing push, nine months of operating support, and working capital to reach a minimum cash position of $698,000 by Feb-2027.