DOULA SERVICE BUSINESS PLAN

I. Executive Summary

Company Description

NestBridge Doula Agency (name denotes a secure, guided transition into parenthood) is a U.S.-based maternal health services firm launching in 2026. We operate in the professional doula and perinatal support sector, offering continuous emotional, physical, and informational care via a professionalized agency model. Core services are tiered packages—prenatal education, labor advocacy, postpartum caregiving, and telehealth check-ins—delivered by certified doulas who specialize in maternal mental health and hospital advocacy. We recruit, train, schedule, and credential clinicians, coordinate with hospitals, and manage client care plans to ensure consistent, outcomes-driven support. One clear point: we pair clinical rigor with continuous, personalized presence.

We target U.S. expectant families seeking clinically informed, continuous maternity support and hospitals/OB practices seeking partner care programs. Short-term goals: begin operations in Q2 2026, reach 100 active client engagements in year one, and achieve operational break-even by month 18. Long-term goals: become the premier regional provider, expand to three metropolitan markets within five years, and establish referral partnerships with health systems and insurers. One clear point: certification, maternal-mental-health specialization, and hospital advocacy set our service apart.

Problem

Expectant mothers in the U.S. maternity system face a fragmented, impersonal care pathway across prenatal, labor, and postpartum stages that removes continuous emotional support and practical advocacy.

This fragmentation contributes to higher rates of medical interventions, persistent disparities in maternal outcomes across racial, socioeconomic, and geographic lines, reduced patient agency during birth, and unmet postpartum needs.

Mothers need a continuous, person-centered support layer that connects clinical care to emotional and practical needs.

Solution

Expectant families face fragmented, impersonal care that raises anxiety and increases unnecessary interventions and poor postpartum outcomes. We deliver continuous, non-medical emotional, physical, and informational support from certified doulas—prenatally, during labor, and through the first 6–12 weeks postpartum—to reduce interventions, uphold client preferences, and improve postpartum adjustment.

One-liner: Continuous doula support reduces interventions and raises satisfaction.

Mission Statement

We provide compassionate, professional, and continuous doula care that empowers expectant mothers and their families. We improve birth outcomes and ensure a serene transition into parenthood through dedicated emotional, physical, and informational support. We bridge gaps in the U.S. maternity care system by fostering trusting relationships and advocating for each family's preferences. We create safer, more respectful, and empowered birthing experiences for all.

Key Success Factors

Success rests on clinical credibility, efficient marketing, pricing that boosts lifetime value, and disciplined finance targets.

• Certified doulas with specialized maternal mental health training.
• Robust referral network of healthcare professionals driving steady lead flow.
• Professional agency structure improving service quality and operational scalability.
• Marketing efficiency — reduce CAC from $150 to $120 to sustain growth.
• Revenue and finance targets — tiered pricing, bundled packages, break-even in 8 months, ROE = 1.48.

Financial Summary

Brief financial snapshot for the Executive Summary.

The plan requires sufficient liquidity to cover a minimum cash balance of $883,000, reaches break-even in Aug-2026, and delivers an 18-month payback on initial investment; IRR reported at 0.1 and ROE at 1.48.

Financial outlook: positive EBITDA growth to $725,000 by 2030 with sustained cash coverage.

Funding Requirements

We require capital to cover immediate working capital needs, 2026 capex, operating expenses, and marketing to reach break-even in August 2026.

Projected EBITDA: $4,000 in 2026, scaling to $725,000 by 2030; break-even Aug‑2026; 18‑month payback; IRR 0.1; budgeted team: Lead Doula, Administrative Assistant, Marketing Coordinator; cash remains healthy across the five‑year forecast.