EMS FITNESS STUDIO BUSINESS PLAN

I. Executive Summary

Company Description

PulseLab EMS (name reflects electric pulse-driven training and a clinical, results-focused approach) is a boutique fitness studio in Austin, Texas, launching in January 2026. We operate in the specialty fitness and wellness sector, delivering FDA-cleared Electrical Muscle Stimulation (EMS) training as a premium, low-impact alternative to traditional exercise. Our core offering is one-on-one and small-group EMS sessions led by certified EMS specialists, paired with structured onboarding and progress tracking to drive measurable client results. One clear fact: we open in January 2026 to serve efficiency-driven professionals.

We deliver services through scheduled EMS sessions, individualized programming, and membership billing that creates recurring revenue. What sets us apart is FDA-cleared technology, certified staff, a luxury low-impact environment, and a focus on efficiency for time-pressed, high-achieving professionals in Austin’s urban and corporate neighborhoods. Short-term goals are to launch smoothly in January 2026 and stabilize recurring membership; long-term goals are to sustain client outcomes, optimize unit economics, and evaluate regional expansion. One clear fact: our target is high-achieving professionals seeking fast, low-impact results.

Problem

Busy professionals in Austin face acute time poverty that makes standard 60–90 minute workouts impractical. Traditional training also often fails to engage deep muscle fibers and raises joint strain for the 30–55 age group, producing plateaus in performance and fat loss. Busy urban professionals need a scientifically proven, low-impact, time-efficient training option.

Current offerings do not meet this need: boutique studios demand long sessions, high-impact classes increase injury risk, and at-home solutions lack validated physiological output. Our January 2026 Austin studio will fill that gap by delivering FDA-cleared Electrical Muscle Stimulation in a premium, low-impact format led by an experienced owner-operator and certified EMS specialists, supported by a recurring membership model focused on measurable results.

Solution

We deliver a 20-minute, full-body workout using FDA-cleared Electrical Muscle Stimulation (EMS) that produces results comparable to a 90-minute conventional session. Busy professionals and urban fitness enthusiasts who lack time—or who have joint sensitivities—get supervised, low-impact strength and toning in private and semi-private boutique sessions. Trainers control wireless suits from a central console to manage intensity and safety while activating over 90% of muscle fibers.

One line: 20 minutes, 90-minute-equivalent results, less joint stress.

Mission Statement

We deliver the most efficient, technology-driven workout for busy professionals, using FDA-cleared EMS technology to produce superior physical results in just 20 minutes. We commit to expert, low-impact guidance that reclaim clients’ time without sacrificing health. We push scientific innovation and community empowerment so members reach their peak performance with measurable, repeatable outcomes.

Key Success Factors

These factors combine market position, technology, revenue model, customer targeting, and financial momentum into a clear path to scale.

• First-mover local EMS advantage — exclusive early presence in the local market drives awareness and share.
• Premium boutique positioning — higher price per session and differentiated experience versus standard gyms.
• FDA-cleared wireless technology — safer, superior client outcomes that competitors without certification cannot match.
• Membership recurring revenue — predictable cash flow and high margins from subscription-based customers.
• Targeted high-income marketing — focused acquisition of professionals with disposable income accelerates retention and LTV.

Financial Summary

The project reaches breakeven in January 2026 and is highly profitable, with fast payback and strong investor returns.

Financial requirements: minimum cash reserve $665,000 (required Apr-26). Anticipated returns include a 15% IRR and 29.5% ROE, with full payback in 14 months from start.

Outlook: strong early breakeven, accelerating EBITDA, and attractive investor returns.

Funding Requirements

We require USD 665,000 to fund equipment, build-out, and initial operations; Year 1 EBITDA is USD 406,000, Year 5 EBITDA USD 11,713,000, breakeven in Jan 2026, 14-month payback, occupancy ramp 40% (2026) to 85% (2030), IRR 15%, ROE 29.5%, and nutrition consults growing to USD 4,000/month by Year 5.