EQUESTRIAN CENTER BUSINESS PLAN

I. Executive Summary

Company Description

Silver Oak Equestrian draws its name from the mature oak grove that frames the property and signals stability, stewardship, and roots in traditional horsemanship. We operate in the U.S. equestrian and recreational services industry, offering expert riding instruction, premium full-care boarding, and customized horse training from a modern, professionally equipped stable and arena complex. Our core offering is a subscription-based recurring revenue model that bundles lessons, board, and training into tiered memberships for reliable cash flow and predictable capacity planning. One-liner: We turn premium equestrian care into a predictable subscription business.

Daily operations focus on instruction, animal care, training programs, event hosting, and member community programming delivered by certified trainers and full-care staff. We target affluent suburban families and adult enthusiasts within a 30–45 minute drive, prioritizing safety, personalized progress plans, and concierge-level service that local competitors lack. Short-term goals: launch in Q2 2026, reach 120 membership slots by Q4 2026, and stabilize 65% average facility utilization. Long-term goals: expand to two satellite locations by 2030 and achieve 40% gross margin through premium services and optimized boarding efficiencies. One-liner: We aim to be the region’s most trusted, membership-driven equestrian center.

Problem

Affluent suburban riders and horse owners face a fragmented market where high-quality instruction, premium full-care boarding, and professional horse training are rarely available under one roof. Many stables provide either specialized coaching without boarding or boarding without progressive, certified instruction, forcing customers to juggle multiple vendors for coaching, vet care, and farrier services.

The lack of modern facilities that prioritize rider safety and horse welfare creates higher monthly costs, scheduling conflicts, and limited safe practice space, which reduces skill progression and community retention. Customers need a single, holistic destination for riding, boarding, and education.

Solution

The equestrian center opens in 2026 to solve a fragmented market by combining modern stables, indoor and outdoor arenas, maintained pastures, certified instructors, and professional barn management into a single, year-round destination.

We deliver tiered riding lessons, full-care boarding, and customized training under a subscription billing model to ensure consistent care, predictable pricing, and scalable instruction for riders at every level.

One line: A year-round equestrian hub that combines professional care, predictable pricing, and community programming to keep horses healthy and riders progressing.

Mission Statement

Our mission is to foster a lifelong love of horsemanship by providing expert instruction, compassionate horse care, and a vibrant community in a premier, state-of-the-art environment; we invest in quality materials, including a $75,000 arena footing, and employ certified staff to ensure professionalism and safety. We deliver personalized attention that strengthens the horse–rider bond while upholding strict safety and care standards. We aim to be the region's leading equestrian destination, setting the standard for quality and community-focused service.

Key Success Factors

High utilization, falling acquisition costs, experienced operators, strong capital, and subscription revenue align to reach breakeven.

• 6.0 billable hours per customer by 2030
• $150 initial CAC falling to $90
• Experienced management team with a $65,000 Barn Manager and $60,000 Lead Instructor
• $455,000 initial capital investment for superior facility infrastructure
• Subscription-based revenue model supporting June 2028 breakeven

Financial Summary

Brief financial snapshot for investors: the venture moves from an initial Year 1 EBITDA loss to positive EBITDA by Year 3 and reaches breakeven in June 2028.

Financial requirements: monthly lease $15,000, initial annual marketing $15,000, capex and working capital funded to cover negative cash to minimum -$530,000; anticipated ROI aligned to reported ROE 1.1 and five-year IRR 0.01%.

Overall outlook: positive EBITDA trajectory to $1,681,000 by Year 5 and breakeven in June 2028.

Funding Requirements

We need USD 985,000 in initial funding to cover capital expenditures and a working capital reserve to reach breakeven in June 2028.

One-liner: projected Year 1 EBITDA is -$536,000 and Year 5 EBITDA is $1,681,000.

We reach breakeven in 30 months (June 2028) with a total payback of 58 months; revenue mix starts 70% lessons, 20% boarding, 10% training; lease is $15,000/month; initial marketing budget is $15,000/year; Return on Equity 1.1 and IRR 0.01%.