FASHION TRUCK BUSINESS PLAN

I. Executive Summary

Company Description

Roam & Thread (name meaning: roam for mobility, thread for fashion) is a mobile fashion boutique based in Austin, Texas, operating in the retail and experiential fashion sector. We sell curated apparel and accessories with a focus on high-touch personal styling and a "treasure hunt" inventory mix that changes by stop. We deliver inventory and styling directly via a custom-designed fashion truck that visits office parks, neighborhood gatherings, and local markets. One-liner: mobile curation meets personal styling for busy, style-conscious women.

The company launches in 2026 and is led by an Owner Operator who runs daily routing, inventory curation, onsite styling, and pop-up marketing. Short-term goals: complete launch in 2026, validate routes and customer acquisition, and reach repeat-customer traction in Austin. Long-term goals: expand routes, add additional trucks, and extend the model to adjacent Texas markets while keeping the same curated, high-touch service. One-liner: start local, prove unit economics, then scale with more trucks.

Problem

Modern, time-pressed women in Austin, Texas lack convenient access to curated, tactile apparel shopping. Busy professionals and active mothers struggle to visit fixed-location boutiques, while online-only retail prevents touching and trying items, driving high return rates and customer frustration.

Static storefronts carry high overhead and limited hours, and online catalogs fail to recreate discovery and personal styling. The result: wasted time, poor fit confidence, and missed local retail opportunities—creating a clear need for a mobile, curated fashion solution that meets customers on their schedule.

Solution

Busy women aged 25–50 face time constraints and sizing uncertainty that make mall and online shopping inefficient. Our mobile fashion boutique solves this by bringing curated apparel, a fitted dressing room, and one-on-one styling directly to office parks, neighborhoods, and local events, restoring tactile fit checks and personalized advice while eliminating travel and online returns friction.

We deliver convenient, personalized try-before-you-buy shopping where customers live and work.

Mission Statement

We deliver curated fashion and personalized styling directly to busy women’s doorsteps through a joyful, hands-on mobile boutique that feels like a treasure hunt. We support independent designers and build a vibrant community while making style accessible, personal, and suited to modern life. Our goal is to be the premier mobile fashion destination in the U.S. by offering convenient, confident-shopping experiences and exceptional service.

Key Success Factors

Success hinges on location access, conversion, repeat business, marketing, and operational efficiency aligned to our 2030 EBITDA target of USD 783,000.

• Secure high-traffic pop-up locations through partnerships with property managers and event organizers.
• Maintain 12–22% conversion rate at point of sale to meet revenue targets.
• Achieve 25–35% repeat customer rate to stabilize monthly sales.
• Drive daily foot traffic via targeted social media and community engagement.
• Optimize inventory and vehicle maintenance to scale operations and reach USD 783,000 EBITDA by 2030.

Financial Summary

Brief summary of the project’s financial position and near-term outlook.

Financial requirements: initial capital investment of $151,500 for a 2026 launch. Anticipated returns: IRR 0.02 (overall) and ROE 0.76 over five years; breakeven expected June 2028 with payback in 53 months and minimum cash requirement $567,000 (Dec‑2028).

Financial outlook: losses early, breakeven mid‑2028, strong EBITDA growth to $783,000 by year five.

Funding Requirements

The business requires USD 246,500 to launch in 2026 and reach projected breakeven in June 2028 (first-year EBITDA -95,000).