FRUIT TREE PRUNING SERVICE BUSINESS PLAN

I. Executive Summary

Company Description

We are a specialized arboriculture firm launching in 2026 dedicated to the professional care of residential fruit trees across the U.S. Our team is composed of ISA Certified Arborists who deliver year-round maintenance through a convenient, tiered subscription service that bridges general landscaping and horticultural science—so homeowners get orchard-level results, not basic yard work.

Core services include pruning, pest and disease monitoring, fertility plans, and seasonal care, all managed through a robust digital platform for scheduling, billing, and customer relationship management. Short-term goals are to begin operations in 2026 and acquire an initial base of subscribed homeowners; long-term goals are nationwide scale and leadership in fruit-tree care for residential orchards.

Problem

Residential fruit tree owners lack pomology-level care; general landscapers do not provide the specialized pruning, disease control, and structural management fruit trees require. The result is higher disease incidence, lower yields, increased removal costs, and frustrated homeowners.

Current services are underserved because they target general landscaping, not fruit-bearing species; starting in 2026, our specialized arboriculture firm will fill that gap with ISA Certified Arborists, year-round care via a tiered subscription, and digital scheduling and billing. Homeowners need reliable, expert, recurring care to turn backyard trees from liabilities into productive assets.

Solution

Many U.S. homeowners lack the pomology knowledge to keep fruit trees healthy, producing poor fruit and losing landscape value; our year-round, subscription-based service pairs certified arborists with variety-specific care—pruning, soil testing, disease diagnosis, and seasonal fertilization—to convert neglected yards into productive home orchards with documented, repeatable results. One clear result: healthier trees that produce more consistent fruit year after year.

Mission Statement

Our mission is to transform residential landscapes into productive, healthy orchards by delivering science-based fruit tree care that makes homegrown produce effortless for homeowners. We commit to professional expertise, proactive maintenance, and sustainable urban agriculture practices that extend tree longevity and set the standard for specialized arboriculture. We focus on clear communication, reliable service, and practical education so every suburban resident can enjoy more fruit, less work.

Key Success Factors

We win by specializing in fruit trees, selling recurring plans, and proving results with certified expertise and data-driven marketing.

• Niche specialization in fruit trees - differentiates from general landscapers.
• Recurring subscription revenue - provides predictable cash flow and long-term customer value.
• ISA Certified Arborists on staff - ensures horticultural quality and trust.
• Data-driven marketing - lowers customer acquisition cost while scaling subscribers.
• Measurable yield and tree-health outcomes - drives satisfaction and retention.

Financial Summary

The five-year forecast shows a path from initial launch in 2026 to scalable profitability by 2028, driven by subscription plan mix and declining CAC.

Financial requirements: maintain a minimum cash buffer to cover a projected nadir of -$240,000 (Jan‑2028); target payback is 56 months; expected returns include an IRR of 77% and ROE of 0.61.

Outlook: revenue grows to $1.399M by 2030 with EBITDA of $1.108M and breakeven in Feb‑2028.

Funding Requirements

We require $575,000 to fund a 2026 launch, covering CAPEX, Year 1 marketing, initial payroll, and a minimum cash runway to reach breakeven in February 2028.