Scenario Cases Made Simple
I stopped juggling separate low, base, and high sheets and finally had one clean view to compare them. It saved me hours and made the planning conversation much easier.
I stopped juggling separate low, base, and high sheets and finally had one clean view to compare them. It saved me hours and made the planning conversation much easier.
Pricing, costs, and growth were all scattered before; this template pulled them into one layout I could actually follow. I cut my setup time by half and could explain the numbers without backtracking.
One broken formula used to make me second-guess the whole model. This template made the links easier to trace, and I spotted issues faster before they spread through the forecast.
This is a five-year planning workbook for licence cohorts, level prices, operating costs, scenarios and related reports, with monthly and annual P&L in detail.
Use the model to translate marketing expenses, conversion of subscribers, churn, mix plan, prices and optional monetization into structured financial forecasts.
Editable assumptions form the basis of revenue and cost schedules, which then flow into comparisons of scenarios, management reports and basic financial statements.
The model transforms marketing entries into paid subscriber cohorts, transfers active customers through churns, prices of each plan and adds added additional levels of revenue.
New provisions equal marketing expenditure divided by CAC, then divided between the samples and direct payments start.
After the trial period, converted test cohorts are added to the current direct activation paid.
Paid activations are allocated in different plans, while active subscribers roll forward net churn.
The level of MRR is the active subscribers times the monthly scheduled price; the sum of MRR is added up in the different levels.
Monthly recognised income adds the possibility to use, configure, box and add-ons; annual amounts of monthly income, while ARR remains run-rate.
The revenue view combines acquisition, conversion process, paid plan mix, churn, prices and optional coining layers from subscribers' income.
REVENUE
View COGS & OPEX organizes direct box costs, variable expenditure and fixed operating costs over the forecast period.
COGS & OPEX
The Scenarios compared low, base and high incomes, gross margin, premium margins and EBITDA in the whole forecast.
SCENARIOS
The navigation desk combines scenario control, basic finances, income set, profitability, cash flow, cost recovery and key assumptions on working capital in one shot.
DASHBOARD
It fits with companies using the cohort economy of the subscriber acquisition, whereas in principle different revenue logic, operational schedules or reporting may require a non-standard structure.
The template is the starting point of planning, not a guarantee of performance.
The Financial Models Laboratory can build or customize a model when your company needs different revenue logic, operating schedules or reporting.
ORDER A CUSTOM FINANCIAL MODELYou will receive a fully edited financial model Excel or Google Sheets with five-year forecasting, scenario analysis, related declarations and management reports.
Open and edit your financial model in Excel or Google Sheets.
Planning over five years with monthly and annual financial details.
Compare low, base and high cases with key financial results.
Review of related profit and loss accounts, cash flows, balance sheet and management reporting.
The basic answers are visible in their entirety, without clicking on the accordion.
It converts marketing spending into registers, divides trials and direct paid off start, converts confused trial cohorts, rolls subscribers through churn, price levels of the plan, and adds included secondary income.
You can change the start time, online/offline marketing expenses and seasonality, CAC, free ownership rights, direct paid shares, trial and conversion data, mix of plan, subscribers starting business, churn or lifetime, level prices, use, fees, delivery, supplement and refund assumptions.
The alternative revenues, gross margin, premium margin and the EBITDA pathways can be compared within five years of the scenario.
The workbook contains a statement of income, a statement of cash flows, a balance sheet, a navigational desk, scenarios, a summary and additional management reports.
Yes. The financial models Lab offers custom financial modelling for various revenue logic, operational schedules, or reporting requirements.
This is a planned forecast, not a guarantee of the performance of business, financing, profitability or return.
This downloadable financial plan for gardening kit business includes everything you need to build a comprehensive financial forecast and business valuation.
Core inputs and core outputs
Three scenario analysis
Presentation ready
DuPont analysis
Researched revenue assumptions
Lender-friendly financial outputs
Revenue stream detailed view
Performance metrics benchmark