Graphic Design Agency
Marketing Mix

The 4P's Marketing Mix template delivers a full breakdown of Product, Price, Place, and Promotion specifically for a design agency, so you can evaluate service packages, pricing tiers, distribution channels, and promotion tactics in one place. It links each P to client acquisition and lifetime value metrics. Clear rows, actionable columns.

Covers services and deliverables

Maps channels to client types

Compares promotional tactics side-by-side

Includes competitive positioning grid

The Excel version is fully editable so you can change service names, hourly rates, retainer models, and channel costs without design skills. Formulas update automatically for price scenarios and contribution margins. Ideal for quick what-if analyses.

Editable pricing and hours formulas

Swap services and bundle options

Auto-updating margin calculations

Filter by client segment

This pre-written template is crafted for a graphic design agency offering logos, websites, and marketing collateral, so examples, language, and benchmarks match your day-to-day proposals and pitches. It saves you hours of tailoring and keeps messaging consistent across clients.

Language matched to agency offers

Pre-filled client personas

Example packages and retainer terms

Sample scope and deliverables

After purchase you get immediate download access to Word and Excel files so your team can open, edit, and present the 4P's analysis right away-no subscriptions, no waiting. Start customizing in minutes and share with stakeholders.

Immediate Word and Excel files

No extra software required

Start edits within minutes

Shareable for remote teams

The template uses clean tables, clear headings, and presentation-ready layouts so strategy reads well in proposals and investor decks. Visual cues highlight priorities like high-margin services or promotional channels that drive leads. Looks polished in print and on screen.

Clean, client-facing visuals

Highlighting for priority actions

Consistent fonts and spacing

Print and screen optimized

The Product section helps you define core service features (logo, web, collateral), packaging (single projects, bundles, retainers), and positioning statements that justify pricing and differentiation in the market. It forces trade-offs: premium vs fast-turn offerings. Helps you pick scalable services.

Define core service bundles

Specify scope and deliverables

Positioning for target segments

Differentiators vs local agencies

This section models project-based fees and retainer pricing, factoring billable hours, contractor costs, and overhead to show contribution margins and breakeven for each package. It helps set hourly rates, package prices, and minimum retainer sizes that sustain growth.

Project and retainer pricing templates

Cost and margin calculators

Competitive price benchmarking

Scenario breakeven modeling

The template's pre-filled structure and clear prompts let you complete a full marketing mix in under a day-great for proposal prep or investor asks. It's defintely built so junior staff can run the model without heavy training.

Pre-filled examples for speed

Step-by-step prompts included

Low training requirement

Duplicate sheets for new clients

The layout and wording are crafted to communicate strategy to investors, partners, and clients-showing revenue levers, customer acquisition channels, and margin improvements clearly. Use these slides to justify pricing, budgets, and growth milestones.

Slide-ready summaries included

Revenue levers called out

Clear KPI and milestone tables

Tailored messaging for investors