LUXURY CAMPGROUND BUSINESS PLAN

I. Executive Summary

Company Description

Red Rock Retreat takes its name from the region’s iconic sandstone formations and reflects a promise of elevated outdoor living. We operate in the luxury hospitality and experiential travel sector, launching in 2026 in Sedona, Arizona. We offer high-end safari tents, modern cabins, and exclusive treehouse suites plus a full-service restaurant, a professional spa, and curated activities. Our model sells premium nights and high-margin ancillaries to an affluent leisure market; by 2030 we will operate 53 luxury units and target an annual EBITDA above $7.5 million.

We deliver five-star comfort blended with outdoor adventure through on-site operations: reservations, concierge-driven guest experiences, F&B, spa services, and guided activities. What sets us apart is design-led lodging, bespoke wellness and adventure programming, and white-glove service aimed at guests aged 35–65 with household incomes over $250,000. Short-term goals: open in 2026, reach 60% occupancy year one, and refine premium amenity packages. Long-term goals: scale to 53 units by 2030, exceed $7.5M EBITDA, and replicate the concept in two additional U.S. resort markets by 2035.

Problem

Affluent travelers and corporate planners seeking wilderness stays face persistent, factual barriers: lack of climate-controlled sleeping, absence of private bathrooms, heavy guest setup and teardown, and limited on-site hospitality and meeting infrastructure. These gaps reduce stay length, exclude time-poor customers, and curb events demand.

Current options in scenic U.S. destinations do not combine professional hospitality, gourmet dining, and reliable meeting tech in remote settings; there is a supply gap for full-service, high-margin luxury outdoor lodging. A new resort launching in 2026 in Sedona, Arizona, that scales to 53 units by 2030 and targets >$7.5M annual EBITDA addresses this unmet need.

Solution

Many travelers want nature without the hardships of camping. We provide a turnkey luxury campground that pairs restorative outdoor settings with hotel-grade comfort: climate-controlled safari tents, luxury cabins, and treehouse suites with private en-suite bathrooms, daily five-star housekeeping, concierge services, a central lodge for gourmet dining, and a professional spa. The property launches in 2026 with 15 safari tents, 10 luxury cabins, and 5 treehouse suites, serving families, corporate groups, and busy professionals who need hassle-free, high-quality outdoor lodging.

One-liner: seamless, year-round comfort in nature.

Mission Statement

We deliver restorative, five-star experiences that fuse rustic adventure with exceptional hospitality, gourmet dining, and curated wellness activities in stunning natural settings.

We connect guests to the outdoors while maintaining the highest standards of comfort, service, and sustainable operational excellence.

We aim to be the premier destination for experience-driven travelers and to generate superior, sustainable value for our stakeholders.

Key Success Factors

Success depends on location, premium infrastructure, pricing power, ancillary margins, and leadership.

• Secure prime real estate and invest the planned $8,000,000 in high-quality infrastructure.
• Hit 78% occupancy by Year 5 through targeted marketing to affluent millennials and corporate planners.
• Maintain high ADRs, including $1,060 weekend rates for premium treehouse suites.
• Drive high-margin ancillaries to materially support the forecast $7,545,000 Year-5 EBITDA.
• Hire and retain top leadership—a General Manager and Head Chef—to deliver five-star service standards.

Financial Summary

Concise financial snapshot for the Executive Summary of the Luxury Campground business plan.

The project requires an initial $8,000,000 investment for land development and construction; year-one EBITDA is $1,318,000, IRR is 0.02%, ROE is 18.29%, and payback is 49 months; minimum cash hits negative $6,173,000 in Oct-2026 and breakeven is Jan-2026.

Financial outlook shows rising EBITDA to $7,545,000 by 2030 and cash recovering after the Oct-2026 low.

Funding Requirements

The project requires $8,000,000 to launch development and construction, reaches breakeven in January 2026, projects year-one EBITDA of $1,318,000, grows EBITDA to $7,545,000 by 2030 with 53 units, has an IRR of 0.02%, a return on equity of 18.29%, a 49-month payback period, and a minimum cash shortfall of -$6,173,000 in October 2026.