Indie Board Game Development Marketing Plan

This template includes a pre-written marketing plan tailored to indie board games and playable campaigns; edit copy, channels, and dates for your title. It's set up to save hours on writing and project setup and is defintely easy to adapt.

Editable messaging and templates

Channel-specific task templates

Customizable for any campaign

Swap samples for your tone

The visual Gantt layout shows task sequencing, overlaps, and critical paths so you can plan shipping, promos, and convention activity. Bars and dates make dependencies obvious and rescheduling simple. One glance shows what's on track.

Horizontal timeline bars

Dependency lines for tasks

Zoom weeks or months

Color-coded task categories

Over 30 ready-to-use marketing actions cover pre-launch, crowdfunding, PR, content, community, and post-launch sales. Each action includes suggested owners, timing, and quick notes so you don't skip critical steps. Use or edit any action.

Backer update cadence

Prototype demo schedule

Reviewer outreach checklist

Social content calendar items

All start dates and durations are editable without breaking formulas, so shifting manufacturing or delays auto-adjusts downstream tasks. Change a single date and the plan reflows. Ideal when production or shipping dates move.

Adjustable task durations

Auto-shift dependent tasks

Start-date driven scheduling

Set milestones and due dates

Progress fields show percent complete (simple percent complete tracking) and flag overdue tasks using built-in formulas, so you see execution gaps instantly. Status colors update on entry for fast reporting. Use weekly checks to keep momentum.

Percent complete columns

Overdue task highlights

Progress summary at top

Automatic status color coding

Assign owners, set clear dependencies, and reduce overlap with a single shared file that shows who's doing what and when. Roles and task notes cut down back-and-forth and shorten review cycles. Great for small remote teams.

Assignable task owner field

Clear dependency indicators

Comment-ready note cells

Avoid duplicated work easily

Designed for non-Excel users with color-coded fields, locked formula areas, and simple input cells so anyone can edit safely. No advanced Excel functions needed to run the plan-just enter dates and check statuses. Training time is minimal.

Color-guided input cells

Locked formulas, editable fields

Simple date pickers included

No pivot tables required

The template exports to PDF and prints cleanly for pitch meetings or playtests, and it opens in Google Sheets for quick sharing. Use print-ready views for stakeholder updates and a compact timeline for handouts. Great for conventions and backer reports.

PDF-ready presentation pages

Compact printable timeline

Google Sheets compatible export

Email-friendly one-page summary

The weekly highlight view shows the current week, upcoming priorities, and completed tasks so your team knows weekly focus at a glance. A completion guide lists criteria for marking tasks done and keeps quality consistent across owners.

Current-week highlight row

Top-three weekly priorities

Completion criteria checklist

Weekly status email template