INTERACTIVE DIGITAL ART BUSINESS PLAN

I. Executive Summary

Company Description

LumenForge (lumen, Latin for light, + forge, to create) launches in 2026 as a U.S.-based creative technology studio in the interactive digital art sector. We design and build bespoke, site-specific installations that turn lobbies, plazas, galleries, and civic spaces into dynamic, immersive environments. Our core offerings are custom hardware-software systems, generative visual art engines, sensor-driven interactivity, and ongoing maintenance and licensing. We prototype and test in a specialized studio equipped for complex digital-physical integration and manage end-to-end delivery: concept, engineering, fabrication, installation, and commissioning. One-liner: immersive, engineered art that transforms spaces and brand stories.

We compete by pairing artist-led creative direction with in-house real-time software and ruggedized hardware engineering, delivering projects that large agencies or pure artists cannot replicate. Target clients are national brands, museums, and municipalities commissioning high-value experiential work with budgets typically above USD 150,000. Short-term goals: secure 6 paid pilot projects and launch a 12-month maintenance plan by Q4 2026. Long-term goals: scale to 18 projects/year by 2029, license our generative engine, and grow recurring revenue to 40% of revenue. One-liner: premium, repeatable experiences that convert one-off projects into steady service revenue.

Problem

Public spaces, museums, and brand environments are saturated with static digital displays and repetitive messaging that audiences routinely ignore, causing weak emotional connection and reduced dwell time. This leads to lost revenue and missed opportunities to turn viewers into active participants; in short, physical environments remain passive and uninspiring. One-liner: passive displays fail to capture attention or create memorable experiences.

Existing solutions—standard digital signage and turnkey content services—do not combine artistic vision with custom software and hardware to produce truly immersive, site-specific installations. Clients seeking meaningful engagement lack access to a U.S.-based studio that prototypes complex digital-physical integrations and offers both project execution and recurring maintenance/licensing. One-liner: the market needs specialized creative-technology firms delivering bespoke, maintainable interactive installations.

Solution

We design and develop bespoke interactive digital art installations that turn static spaces into participatory environments, solving fading attention and passive engagement in museums, retail, and events. Visitors become co-creators through real-time interaction, producing measurable engagement, longer dwell times, and shareable moments that boost recall and social reach.

Core offerings combine custom software, sensor and projection hardware integration, and on-site calibration to match venue constraints, plus engineering for continuous operation—delivering end-to-end, repeatable activations that drive revenue and audience connection.

Mission Statement

We transform physical spaces into interactive canvases that inspire, engage, and connect people through creative technology. We make immersive digital art accessible to brands, communities, and public institutions, committed to artistic excellence and technical innovation so each project creates a unique, lasting impact. Through collaboration we turn passive viewers into active participants while prioritizing accessibility, social value, and memorable audience experiences.

Key Success Factors

Success rests on technical-creative integration, proprietary tools, strong partner channels, recurring revenue, and measurable marketing impact.

• Multidisciplinary team: creative artists and engineers who bridge design and technical delivery.
• Proprietary software frameworks: enable higher quality and faster, more reliable installations.
• Strategic partnerships: hardware suppliers and architectural firms that provide a steady pipeline of high-value projects.
• Recurring revenue model: maintenance and licensing that stabilize long-term cash flow.
• Organic social media impact: measurable buzz that increases client ROI and drives referrals.

Financial Summary

Brief financial snapshot: the plan reaches breakeven in March 2028 with measured capital needs and improving margins.

Financial requirements: minimum cash observed is $47,000 negative (Mar‑28); months to breakeven = 27 (Mar‑28); months to payback = 44. Revenue mix shifts to 55.0% maintenance retainers by 2030 and billable rate reaches $220/hour by 2030; Year 5 EBITDA = $4,002,000.

Outlook: breakeven in March 2028 and strong EBITDA growth through Year 5.

Funding Requirements

The company requires $650,000 to fund 2026 capital expenditures, initial EBITDA shortfalls, working capital, and marketing to reach breakeven in March 2028.

Breakeven is March 2028; Year 1 EBITDA -$478,000; Year 5 EBITDA $4,002,000; billable project rate rises to $220.00 by 2030; ROE 5.39; IRR 0.04%; revenue mix shifts to 55.0% maintenance retainers by 2030.