INTERIOR BASEMENT DRAIN SYSTEM BUSINESS PLAN

I. Executive Summary

Company Description

HarborDry Solutions draws its name from combining protection imagery (harbor) with a simple promise (dry). We operate in the residential construction and waterproofing sector, delivering permanent interior basement drain systems that stop water intrusion and transform damp basements into dry, healthy, usable space. Our core services are certified diagnostic inspections, custom interior French drain installations, sump pump systems with battery backup, and moisture-control warranties. We pair industry-certified technicians with state-of-the-art trenching and water-removal equipment and publish transparent, written pricing. One-line summary: we keep basements dry and market value intact.

We sell directly to homeowners in high-precipitation U.S. regions, targeting owners of older or finished basements (ages 35–65, household income $75k+). Main activities: lead generation, on-site diagnostics, engineered installs, post-install testing, and 5-year service contracts. What sets us apart is certified technical staff, a documented permanent-solution warranty, and full transparency on costs and timelines. Short-term goals: launch operations in Q1 2026, complete 200 installs in year one, and reach 60% gross margin on installations. Long-term goals: scale to three regional hubs by 2029 and standardize franchisable operating playbooks. One-line summary: focused regional launch, proven service, and scalable growth.

Problem

Basement water intrusion causes mold, structural compromise, and reduced market value for homeowners. Recurring flooding during heavy precipitation removes livable space and accelerates foundation deterioration.

Homeowners need permanent, professional solutions to protect their largest financial investment from moisture-related decay. Many homes lose usable square footage, face health risks from persistent mold, and suffer resale declines because existing measures do not provide durable protection.

Dry basements protect health, preserve value, and prevent long-term foundation damage.

Solution

We install advanced interior drainage systems that capture water at foundation entry points and channel it to a dedicated sump pump, providing a permanent solution to basement flooding. This service addresses water-driven property damage, structural instability, and mold-related health risks that shrink living space and depress home value, and it replaces temporary fixes that leave moisture problems to worsen into costly foundation failure.

Outcome: a dry, healthy basement that restores living space and protects home value.

Mission Statement

We protect homes from water damage with proven interior basement drain systems, a lifetime guarantee, and service built on integrity and transparency. We commit to the long-term health of every home we service by improving indoor air quality and enhancing property values. We aim to be the most trusted name in U.S. waterproofing through innovation, clear communication, and reliable results.

Key Success Factors

Critical advantages that will drive growth, margins, and investor returns.

• Lifetime transferable warranty that differentiates from general contractors and temporary fixes.
• Efficient sales engine with customer acquisition cost falling to $360 by Year 5.
• Scalable field capacity: grow lead technicians from 2 to 6 to meet regional demand.
• Strong financials: 37.29% IRR and a 5‑month payback period.
• Strategic referral pipeline via partnerships with real estate agents and home inspectors.

Financial Summary

Brief financial snapshot for the Executive Summary.

The project requires minimum cash of $701,000 on hand at launch, capex of $174,500, and an initial 2026 marketing budget of $45,000; breakeven occurs in Mar-26 (3 months), payback in 5 months, with an overall IRR of 37.29% and ROE of 31.19%.

Financial outlook: strong early cash generation supports disciplined marketing and billable-rate hikes to reach $14.86M revenue and $9.27M EBITDA by Year 5.

Funding Requirements

The business requires $875,500 up front to fund $174,500 in capital equipment and $701,000 in working capital; we project Year 1 revenue of $4,272,000 with EBITDA $2,242,000, Year 5 revenue $14,857,000 with EBITDA $9,273,000, breakeven in March 2026, 31.19% Return on Equity, and 37.29% IRR.