KOREAN BBQ RESTAURANT BUSINESS PLAN

I. Executive Summary

Company Description

We are a modern Korean BBQ restaurant launching in 2026, built around an interactive table-grilling concept where guests cook premium, house-marinated meats on specialized equipment. Operating in the U.S. experiential dining sector, we combine authentic culinary traditions with a chic, high-energy atmosphere and a data-driven operational model that prioritizes high-quality ingredients and technological integration. One-liner: an interactive Korean BBQ flagship marrying chef-driven marinades with tech-led operations.

Our core offerings are premium marinated proteins, shareable sides, and a full beverage program delivered through staffed service and guest-operated grills, with tech features for ordering, inventory, and guest experience. We target modern social diners—urban professionals and groups aged 25–45—seeking social, experiential meals. Short-term goal: open the flagship location in 2026 and validate unit economics. Long-term goal: scale a multi-unit brand across key U.S. metros. One-liner: scale a proven flagship into a data-driven, multi-unit experiential dining brand.

Problem

Modern consumers increasingly find traditional restaurant dining passive and unengaging; group diners lack venues that blend premium food with interactive entertainment, and younger guests expect visually striking, shareable experiences that most restaurants do not deliver.

Few U.S. venues successfully combine high-quality culinary standards with participatory formats—leaving a clear gap for a concept that offers premium, house-marinated meats cooked by guests on specialized tabletop equipment within a chic, high-energy atmosphere.

There is an unmet need for an experiential dining concept that fuses authentic Korean BBQ traditions, high food quality, and social, Instagrammable moments—one that a 2026 flagship, data-driven location can validate and scale.

Solution

Modern diners—especially Millennials and Gen Z—seek social, memorable outings, not passive meals. We meet that need with a dynamic, interactive Korean BBQ where guests cook at the table on high-efficiency tabletop grills, paired with premium house-marinated meats, diverse banchan, modern ventilation for comfort, and a curated beverage program featuring soju and craft beers to create an upscale, Instagram-friendly experience.

One line: a hands-on, upscale meal that drives group engagement and repeat visits.

Mission Statement

We elevate traditional Korean BBQ by blending authentic flavors with modern innovation and interactive social engagement to deliver a full sensory experience where every guest feels like the chef of their own celebration. We commit to using the highest quality ingredients, fostering a vibrant community atmosphere, and leveraging technology for seamless service. Our goal is to become the premier destination for experiential dining in the United States.

Key Success Factors

Success is driven by a unique interactive value proposition, consistent house-marinated meats, and tight operational and financial discipline.

• Deliver house-marinated meats with consistent high quality.
• Use data-driven cover forecasting and sales-mix control.
• Achieve 4-month breakeven and 19-month payback.
• Grow catering to 25% of sales by 2030.
• Create Instagrammable dining experiences for organic acquisition.

Financial Summary

Brief financial snapshot: the project reaches breakeven in April 2026 and generates growing EBITDA from $135,000 in Year 1 to $690,000 in Year 3.

Financial requirements: Minimum cash required $748,000 (Feb-26); months to breakeven 4 (Apr-26); months to payback 19.

Strong cash-on-cash returns and scalable EBITDA expansion support investor upside.

Funding Requirements

$748,000 is required to launch and reach breakeven by Apr-26 (four-month runway); projected Year 1 EBITDA is $135,000 growing to $1,303,000 by Year 5, with an IRR of 0.08, ROE of 3.59, daily covers of 100–180 in Year 1, and average order values rising from $18–$22 in 2026 to $22–$26 by 2030.