Live Music Venue
BCG Matrix

Get the BCG Matrix template immediately after purchase and start mapping your venue's portfolio the same day. The ZIP includes ready-to-use Word and Excel files so you can plug in attendance, ticket prices, and margin assumptions with no setup delay.

Start strategic review tonight

No extra software required

Download, open, and populate data

Immediate use for show planning

The template is fully editable so you can swap metrics, rename quadrants, or change thresholds to match live events, ticket tiers, or concessions. Tweak market-growth and relative-share inputs to reflect local demand and venue capacity.

Edit quadrant labels and metrics

Adjust market growth inputs

Replace share metric with attendance

Color-code by profit margin

Includes a professionally formatted matrix with quadrant logic, built formulas for relative market share, and placeholders for show-level data. You get a plug-and-play structure that reduces setup time and enforces consistent categorization across events.

Ready quadrant logic and formulas

Drop-in artist and event list

Preconfigured relative-share calculation

Built-in visual markers per quadrant

Designed for venue managers and operators without advanced Excel skills. Clear input fields, example data, and inline notes guide you through scoring shows, estimating growth rates, and interpreting quadrant placement.

Step-by-step input guidance

Example dataset included for reference

Simple cells, no macros needed

Visual cues explain each action

Use the matrix to see which shows, ticket types, and concessions drive profit versus which drain resources. This helps you decide where to invest marketing, when to upsell VIP, and which merchandise to push at doors.

Spot top-grossing show types

Find high-margin bar items

Reveal low-selling merchandise SKUs

Rank VIP packages by return

The template visualizes each revenue stream in clean quadrant charts so artists, promoters, and investors quickly see strategic positioning. Exportable graphics cut straight to the point in decks and meetings.

Clear quadrant charts for presentations

Color bands show revenue tiers

Map event types by audience segment

Compare shows side-by-side visually

Both Word and Excel deliver presentation-ready formatting for board decks and investor reviews. Clean layouts, consistent typography, and executive summary sections make strategic recommendations easy to communicate.

Slide-ready visuals and charts

Polished Word executive summary

Consistent styles for investor decks

Notes section for strategic context

The matrix gives clear invest/hold/divest signals tailored to live entertainment economics. Use it to set booking budgets, prioritize sound and lighting upgrades, or decide when to convert a show into a residency.

Clear invest or divest signals

ROI notes tied to each cell

Scenario toggles for price changes

Quick sensitivity checks included

Buy once and keep lifetime access to the template files and included documentation-no subscriptions or recurring fees. Reuse the files across seasons, venues, and investor reviews.

Single payment, no subscription

Lifetime use across multiple shows

Minor free updates included

Transferable within your organization