Live Music Venue
Marketing Mix

The template breaks down Product, Price, Place, and Promotion for a live venue, giving a structured way to align show curation, ticket tiers, location strategy, and promotional channels with audience needs.

Product, Price, Place, Promotion mapped

Aligns shows with audience segments

Maps channel-specific promotional tactics

Benchmarks competitor venue positioning

The Excel sheets are fully editable so you can change ticket tiers, cost assumptions, attendance estimates, and promotional spends without formulas breaking or design skills required.

Editable ticketing and revenue cells

Adjustable cost and margin inputs

Swap channels and audience segments

Automatic recalculation for scenario tests

This is pre-written for a live music hall concept, with sample language and ready examples that match venue programming, artist booking, and premium bar offerings to save research time.

Pre-filled live-venue examples

Artist booking language included

Concession and merchandise copy ready

Audience personas already sketched

Download the Word and Excel files immediately after purchase and open them in standard office software-no subscriptions, no waiting, start adapting the plan today.

Instant digital file delivery

Open in common office apps

No subscription or plugins required

Start edits within minutes

Layouts are clean and presentation-ready with clear headings, charts, and tables so marketing plans look professional to partners, promoters, and investors.

Clean headings and visual charts

Tables for quick financial views

Slide-ready sections for pitching

Print-ready for stakeholder packets

The Product section helps define core venue features: acoustics, seating format, programming mix, VIP experiences, and concessions to position the venue for target audiences.

Define acoustic and seating options

Outline curated genre programming

Design VIP and membership perks

Specify concessions and merchandise mix

The pricing model supports tiered ticketing, dynamic pricing, and ancillary sales (bar, food, merch) with cells to calculate margins, contribution, and break-even by event type.

Tiered ticket pricing templates

Ancillary sales margin calculators

Contribution and break-even cells

Competitive price benchmarking table

Pre-filled sections and prompts let you complete a venue marketing mix quickly, focusing on decisions instead of formatting or blank-page paralysis.

Pre-filled prompts guide inputs

Copy-and-paste venue-ready text

Minimal setup, fast customization

Templates for repeat event types

Sections are optimized for investor and stakeholder review with clear value propositions, revenue logic, audience metrics, and concise supporting evidence.

Executive-summary ready content

Revenue and audience metrics highlighted

Risk and mitigation pointers included

Clean format for board packs