Live Music Venue
Marketing Plan

This pre-written plan gives ready content blocks and a one-page structure you can edit. It saves time, is fully editable, and adapts to any venue or event type. Use it to pitch sponsors, train staff, or run weekly campaigns.

Includes sample show campaigns

Editable copy and section headers

One-page marketing snapshot included

Tailor fonts, colors, layout

The template uses an Excel Gantt chart for clear visual timelines and task sequencing. You'll see when promos start, overlap, and complete across channels. That clarity makes timing for ticket launches and artist promos simple.

Color-coded timeline bars

Shows task dependencies clearly

Month and week views included

Drag-and-adjust start dates

Includes 30+ ready marketing actions spanning email, social, PR, ads, and local partnerships. Tasks are ready to use so you won't skip critical steps before shows. They cover pre-sale, general sale, and last-minute pushes.

Email pre-sale workflow included

Social calendar post templates

Local press outreach steps

Paid ad setup checklist

All start dates and durations are editable without breaking plan logic thanks to built-in Excel formulas. Shift a tour date or delay a campaign and the timeline updates automatically. This keeps your season plan flexible and accurate.

Adjust durations by day or week

Start dates auto-recalculate downstream

Lock critical milestones easily

Supports show-to-show rescheduling

The template shows task completion percentages and highlights overdue items so you can monitor execution at a glance. Progress bars and auto-status flags surface bottlenecks before they hurt ticket sales. Use it for weekly standups and post-mortems.

Percent-complete columns included

Overdue items turn red automatically

Progress dashboard for managers

Auto-calculated completion rates

Assign tasks to roles like talent buyer, sound tech, or bar manager and see dependencies clearly. The plan reduces overlaps and miscommunication by showing who owns what and when. It makes run-of-show handoffs neater.

Assignable owner field per task

Clear pre-show and day-of tasks

Dependencies prevent double work

Notes field for handover details

The file uses color-coded editable cells and embedded logic so no Excel skill is needed. Built-in instructions guide replacements and edits. If you can copy-and-paste, you can run this plan.

Simple color keys and legends

Inline editing guidance provided

Protected formulas prevent breaks

No scripting or macros needed

The template exports cleanly to PDF and works in Google Sheets for sharing with teams or clients. Print a one-page campaign summary for meetings or hand it to promoters on site. It's built for both digital and physical distribution.

PDF-ready report pages

Google Sheets compatible view

Print-friendly one-page snapshot

Shareable via cloud link

The weekly highlight view shows the current week's priorities and a completion guide for each task category. It helps your team focus on what to finish before load-in and showtime. Use it for standups and shift handoffs.

Current-week priority panel

Completion checklist per role

Auto-updates with progress

Use in daily or weekly briefs