MOBILE BURGER STAND BUSINESS PLAN

I. Executive Summary

Company Description

Foundry Burger Co. (name chosen to evoke craft and heat of the kitchen) is a gourmet mobile-restaurant in the U.S. foodservice sector, focused on handcrafted, chef-inspired burgers made with locally sourced organic ingredients. We operate a state-of-the-art mobile kitchen that serves an all-day menu—from breakfast sandwiches to evening signature burgers—at high-traffic corporate hubs, community events, and curated pop-ups. Our edge is chef-driven recipes, transparent sourcing, and a compact kitchen engineered for consistent quality and speed. One line: premium, quick, and sustainable burgers where people work and gather.

We target urban professionals and food-savvy consumers aged 22–45 who trade routine fast food for higher-quality, convenient meals. Short-term goals: launch Q2 2026 with one flagship truck, secure 12 recurring corporate weekly stops, and reach cash flow break-even within 9 months. Long-term goals: scale to a 50-unit mobile fleet and enter regional catering and wholesale channels within five years while maintaining organic sourcing and low-waste operations. One line: grow repeat revenue through location density, catering contracts, and efficient mobile operations.

Problem

Busy corporate professionals, event-goers, and urban residents often have limited time and face only low-quality fast food or slow sit-down restaurants during peak hours. Outside traditional dining districts and in business parks, available mobile options prioritize speed over ingredient quality, leaving a gap in access to fresh, chef-inspired meals.

There is unmet demand for a mobile, high-quality, all-day dining option that delivers locally sourced, chef-crafted meals quickly to high-traffic corporate and community locations.

Solution

Urban professionals and event-goers face limited daytime dining choices: generic fast food or slow sit-down restaurants. Our mobile kitchen brings restaurant-quality, gourmet burgers and all-day menu options directly to business parks, festivals, and local hotspots, combining the speed of mobile service with sit-down culinary standards.

We deliver savory breakfasts through classic dinners, adapt menus by location, and operate from a licensed commissary to ensure professional storage and food safety. The model prioritizes speed without sacrificing quality to meet busy schedules and higher expectations for ingredients and variety.

One-liner: A mobile kitchen delivering restaurant-quality burgers all day, where customers are.

Mission Statement

We deliver chef-inspired, handcrafted burgers made from the finest local ingredients to people where they work and play, bringing gourmet quality with ultimate convenience. We commit to sustainability and operational excellence while serving fresh, fast meals across the urban landscape. Our goal is to be the premier mobile food choice by satisfying cravings anytime, anywhere with a focus on freshness and speed.

Key Success Factors

Critical metrics and channels that must be met to hit the plan’s financial targets.

• Hit 3-month breakeven and 17-month payback on $377,000.
• Maintain 14% organic ingredient COGS to protect margins.
• Scale daily covers 100→530 over five years.
• Secure exclusive access to corporate parks and events.
• Deliver 9% IRR and $1,776,000 EBITDA by 2030.

Financial Summary

Brief financial summary for the Executive Summary: the project needs an initial investment of $377,000, reaches breakeven in March 2026, and targets positive cash and growth through 2030.

The project requires $377,000 in equipment and leasehold improvements, a minimum cash buffer of $630,000 by Apr-26, and delivers a forecast IRR of 9% with a 5.32% return on equity.

Financial outlook: solid early breakeven and scalable EBITDA growth to $1,776,000 by 2030.

Funding Requirements

The project needs a $377,000 initial investment for equipment and leasehold improvements, targets Year 1 EBITDA of $317,000 with a 3-month breakeven in March 2026, forecasts average order values of $18.50 midweek and $28.00 on weekends, expects a 9% IRR and 5.32% Return on Equity, and projects annual EBITDA of $1,776,000 by 2030.