MOBILE EV CHARGING BUSINESS PLAN

I. Executive Summary

Company Description

The company name is not provided. We are a U.S.-based marketplace platform launching in 2026 that aims to revolutionize EV charging by connecting EV drivers with a distributed network of mobile charging providers. Our core offering is a technology-driven intermediary service that eliminates the need for fixed infrastructure by leveraging independent operators and fleet services. We generate revenue through high-margin commissions and recurring subscription revenue. One clear line: a mobile-first marketplace for on-demand EV charging.

Key activities include operator onboarding, real-time matching, routing and scheduling, payment processing, and quality control to deliver on-demand mobile charging. What sets us apart is the absence of fixed stations, a lower capital footprint, and rapid geographic scalability versus traditional charging networks. We target EV drivers who lack reliable access to fixed chargers, plus commercial fleets and independent mobile operators. Short-term goals are to launch the platform in 2026 and sign initial operators and subscribers; long-term goals are nationwide coverage and a steady recurring-revenue base. One clear line: scale by matching demand to distributed mobile capacity.

Problem

Electric vehicle drivers face widespread range anxiety because public charging networks are often occupied, broken, or absent where drivers need them. Urban residents—especially in dense cities such as Los Angeles—frequently lack dedicated home charging and must rely on public infrastructure that does not meet demand or availability patterns.

Current solutions fail to remove immediate operational risk for drivers who need quick, local charging support, turning short delays into long disruptions and increasing the real risk of being stranded or spending hours waiting for a charger.

This gap reduces daily EV usability, raises adoption barriers in cities, worsens charging congestion, and creates a clear need for a reliable, on-demand last-mile charging option. One-liner: drivers need fast, local energy delivery when public chargers are unavailable.

Solution

EV drivers face range anxiety and unreliable public chargers; many urban owners lack home charging and broken or occupied stations cause significant downtime for personal and commercial drivers. This infrastructure gap slows EV adoption and creates a clear need for on-demand, location-flexible charging for emergencies and convenience.

We offer an on-demand mobile app platform that connects drivers with a vetted network of mobile charging providers and delivers a power boost directly to the vehicle's location while handling matchmaking, logistics, and secure payment processing. Key advantage: bringing the charger to the car eliminates detours and wait time and increases convenience for stranded or time-constrained drivers. One-liner: We bring portable EV charging to drivers wherever they are.

Mission Statement

Our mission is to eliminate range anxiety and accelerate EV adoption by providing the most convenient and reliable mobile charging marketplace in the U.S., empowering a distributed network of providers so drivers can charge anywhere, anytime. We commit to customer-first service, operational reliability, and building the essential energy delivery infrastructure for the electric future.

Key Success Factors

Success depends on low acquisition cost, high repeat usage from corporate fleets, scalable marketplace rollout, strategic lead partnerships, and efficient proprietary tech.

• Buyer CAC falls to $25 by 2030, driving unit profitability.
• High repeat orders from corporate fleets at 18.00 orders/year per fleet customer.
• Marketplace scalability enables rapid geographic expansion with minimal CapEx.
• OEM and roadside partnerships supply steady, low-cost lead flow.
• Proprietary matchmaking & mapping cut dispatch time and operational costs.

Financial Summary

Quick financial snapshot: the business starts with a Year 1 EBITDA loss and reaches breakeven in May 2027, scaling to strong positive EBITDA by Year 5.

Financial requirements: initial funding to cover negative cash to minimum cash -$764k (min cash month May‑2027) and capex listed; anticipated return: 7% IRR with a 32‑month payback and 41.07% ROE on invested equity.

Overall outlook: breakeven in May 2027 and rapid EBITDA growth to $24,476,000 by Year 5.

Funding Requirements

The company requires capital to cover product development, first-year operations, a marketing buffer, staffing, and a working capital reserve to reach breakeven by May 2027.

Year 1 EBITDA is -$875,000, breakeven is projected May 2027, Year 5 EBITDA is $24,476,000, with an expected IRR of 7%, ROE of 41.07%, and a 32-month payback period.