MOBILE OIL CHANGE BUSINESS PLAN

I. Executive Summary

Company Description

MetroMobile Care draws its name from serving metropolitan customers who value time and mobility; "Metro" signals high-density urban focus and "Mobile" signals on-site service. We operate in the automotive services sector as a premium mobile vehicle maintenance provider specializing in on-site oil changes and light mechanical services. Our core offerings are scheduled, appointment-driven oil changes, filter replacements, fluid top-offs, and basic inspections performed by certified technicians in custom-fitted service vans. We pair professional-grade equipment with an advanced scheduling platform to deliver a true do-it-for-me experience. One-line: We bring shop-quality maintenance to your door.

We deliver services by dispatching fully stocked vans to homes, offices, and parking facilities in high-density urban and affluent suburban ZIP codes where customers pay for convenience. What sets us apart is real-time scheduling, visible technician profiles, digital service records, and a standardized quality checklist that ensures consistent outcomes and higher average ticket size. Target customers are time-pressed professionals, fleets, and property managers aged 30–60 with household incomes above local medians. Short-term goals: launch in Q2 2026 in a single metro, hit 1,000 monthly services in 12 months, and reach positive unit economics. Long-term goals: expand to three additional metros by year three and scale a 200-van fleet. One-line: Scale premium, low-friction vehicle care where customers live and work.

Problem

Modern vehicle owners in high-traffic U.S. metropolitan areas like Atlanta lose productive time to traditional maintenance models that require travel to fixed locations; rigid shop hours and appointment windows often cost two to three hours for a simple oil change, creating deferred maintenance, higher mechanical-failure risk, and lost work hours. This creates a time-cost barrier to routine maintenance.

Small and medium commercial fleets face excessive downtime when vehicles go off-road for routine service at external garages, reducing route capacity and revenue and adding logistics friction. There are few transparent, on-site service options that protect schedules and minimize lost operating hours.

Solution

Consumers and fleets face lost hours and neglected maintenance under the traditional garage model. Our on-demand mobile vehicle maintenance brings certified technicians and custom-fitted service vans to customers' homes or workplaces, offering tiered oil-change packages, fluid top-offs, filter replacements, real-time booking and technician tracking, automatic digital service logs, and compliant waste capture and disposal.

We turn vehicle downtime into productive time by servicing cars where they sit.

Mission Statement

We deliver on-demand, professional vehicle maintenance that brings convenience, transparency, and expert care directly to customers wherever they are. We save customers measurable time by combining mobile logistics with integrated technology and clear pricing. We commit to professional integrity and environmental responsibility while aiming to be the most trusted on-demand vehicle care provider in the United States.

Key Success Factors

Success depends on low marketing cost, efficient field operations, trusted service, high-volume partners, and a lean cost base.

• Low CAC: digital marketing reduces Customer Acquisition Cost to $40 by 2030.
• Operational efficiency: optimized technician routes and a 60%–80% ancillary attachment rate per visit.
• Trusted service: professional branding and certified technicians differentiate from informal mechanics.
• High-volume partnerships: corporate office parks and fleet managers provide recurring, large accounts.
• Lean fixed costs: low overhead enables rapid fleet scaling and substantial EBITDA improvement.

Financial Summary

Financial summary for the Executive Summary: the business moves from early losses to sustained profitability by 2030 driven by higher-margin synthetic services and fleet contracts.

Financial requirements: maintain a minimum cash buffer of $598,000; expected break-even in Sep-2027 with 45 months to full payback; expected IRR 4.0% and Return on Equity 1.85.

Outlook: profitable growth and positive cash by 2028 supported by shifting mix to synthetic services and fleet contracts.

Funding Requirements

We require $1,012,750 to cover 2026 capital expenditures, operating losses through the first 21 months, staffing reserve, 2026 marketing, and initial working capital (minimum cash $598,000); break-even is projected September 2027 and EBITDA rises from -$138,000 (2026) to $1,358,000 (2030).