Moon Phase Calendar Publishing Marketing Plan

This template includes a pre-written marketing plan you can edit end-to-end. It saves hours by giving ready copy, tasks, and timelines, and you can tailor messaging, channels, and budget to your audience. Ideal for DTC calendar launches and seasonal campaigns.

Editable messaging and timelines

Swap channels and budgets easily

Includes campaign and launch copy

Fits seasonal product cycles

The marketing plan is presented as an Excel Gantt chart for clear visual timelines. You'll see task sequences, overlaps, and dependencies at a glance, so coordination and deadline slippage are obvious. The layout suits annual print runs and timed product launches.

Visualize tasks and timelines

See dependencies and overlaps

Month-by-month launch visibility

Easy overview for stakeholders

Template contains 30+ ready marketing actions covering email, social, PR, influencer, and paid channels. Each action has suggested timing and owner, so you don't miss critical pre-launch steps. Use them as-is or adapt to your audience.

Email sequences and launch cadence

Social posts and content ideas

Influencer outreach and briefs

Paid ad and retargeting steps

All start dates and task durations are editable without breaking the plan's logic. Change launch dates, compress timelines, or extend tasks and Excel recalculates Gantt bars automatically. Useful when print schedules or shipping windows shift.

Adjust dates freely

Change durations instantly

Preserves task dependencies

Handles shifted print schedules

The template shows percent-complete, status flags, and overdue highlights to track execution. Progress rolls up to weekly views so you can spot bottlenecks and reassign work quickly. That visibility helps keep print and fulfillment deadlines on track.

Percent-complete indicators

Overdue task alerts

Weekly progress summaries

Quickly spot execution bottlenecks

Assign tasks, owners, and due dates directly in the sheet so everyone sees responsibilities. Clear dependencies reduce duplicated work and miscommunication across design, copy, and production teams. It's built for small teams running seasonal product launches.

Assign owners per task

Clear task dependencies view

Reduces overlap and rework

Shareable with fulfillment partners

The template uses color-coded fields and locked formulas so no Excel skill is needed. Input dates, pick owners, and use dropdowns; the Gantt and calculations update automatically. It's beginner-friendly but flexible for power users too.

Color-coded editable cells

Dropdowns for quick entries

Locked formulas protect logic

No complex Excel skills needed

The plan exports cleanly to PDF and works in Google Sheets for sharing with partners and freelancers. Print week-by-week summaries as meeting handouts or attach the full timeline to retailer pitch emails. It's made for both digital and physical distribution.

Export to PDF easily

Compatible with Google Sheets

Printable weekly summaries

Share with vendors and press

A built-in weekly highlight view shows current-week priorities and completed tasks to keep teams focused. The completion guide lists what must finish before print sign-off and shipping, helping avoid costly last-minute delays. Use it for weekly launch standups.

Current-week priority view

Completed tasks checklist

Pre-print sign-off list

Use in weekly standups