Michelin One-Star Restaurant Marketing Plan

The file includes a pre-written marketing plan you can edit end-to-end in Excel, saving hours of copy and structure work. Change messaging, channels, and objectives to match your restaurant's tone and sales goals. It's a template, not a locked plan.

editable copy sections and timelines

tailor tone and channel mix

swap examples for your menu

defintely saves proposal drafting time

The core sheet is an Excel Gantt chart that shows tasks across weeks, so you see sequencing and overlaps at a glance. Use it to map campaign phases, staffing needs, and reservation pushes visually. The layout keeps timing clear for fast decisions.

week-by-week timeline view

task bars show start and end

visualize dependencies and overlaps

ideal for seasonal menu launches

The template ships with 30+ common restaurant marketing tasks-email blasts, social reels, press outreach, VIP invites-and they're ready to schedule. These actions cover acquisition, retention, and PR so you won't miss critical steps. Use, edit, or replace items as needed.

emails, socials, PR, partnerships

VIP lists and tasting invites

promo calendar for holidays

guest feedback and follow-ups

Every task's start date and duration are editable in plain cells so you can adapt to chef availability, supplier windows, or reservation spikes. Changing one date auto-adjusts linked tasks so the plan stays coherent. That keeps execution realistic.

change dates without breaking logic

shift durations for prep time

align tasks with menu seasons

support last-minute schedule changes

The workbook includes progress fields and simple formulas that calculate completion percentages and flag overdue items. Mark tasks done or in-progress to get instant status snapshots for the week. You'll spot bottlenecks before service nights.

percent complete shown automatically

overdue items highlight in color

weekly status snapshots ready

quick check before service nights

Assign tasks, note owners, and show dependencies so front and back of house coordinate campaign work and service timing. The sheet clarifies who does what and when, which reduces double work and missed prep. Use it in pre-shift meetings.

assign owners per task

clear task dependencies listed

syncs marketing with service prep

use in pre-shift briefings

The template is user-friendly: color-coded cells, dropdowns, and locked formulas mean you edit content without touching complex formulas. Built-in instructions guide each sheet so a non-Excel user can update timelines and tasks confidently. No advanced skills needed.

color-coded editable cells

dropdowns for status and owner

locked formulas protect logic

simple on-sheet instructions included

Export pages to PDF or copy to Google Sheets for sharing with owners, PR, or hotel partners; print a one-page timeline for staff briefings. The layout is presentation-ready so you can hand it to investors or venues. It's built for real-world sharing.

PDF export for stakeholders

Google Sheets compatible copy

one-page print timeline ready

client and partner friendly layout

The dashboard highlights the current week, lists top priorities, and shows completed tasks so teams focus on what matters this week. Use the guide to run a weekly 15-minute review and to prep for service nights. It keeps momentum steady.

current-week priorities highlighted

top three tasks called out

15-minute weekly review checklist

prep notes for upcoming services