Online Event Ticketing
BCG Matrix

Get the BCG Matrix template immediately after purchase as downloadable Word and Excel files so teams can start strategic reviews right away-no waiting, no extra software required.

Download immediately after purchase

Open in Word and Excel

Begin analysis within minutes

No installer or cloud setup required

Fully editable fields let you adapt quadrants, labels, and metrics to ticket types, venues, regions, membership tiers, and pricing models so the framework fits your business specifics.

Edit quadrant titles and metrics

Adjust market growth inputs freely

Customize labels for event categories

Match visuals to your brand colors

Includes a professionally structured matrix with quadrant logic, placeholder event entries, and example calculations so you don't build the framework from scratch and avoid categorization errors.

Pre-arranged Stars/Cash Cows layout

Built-in example entries for clarity

Formulas set for relative share

Save hours of setup time

The template is beginner-friendly and includes simple instructions; you don't need advanced Excel skills or consulting training to place events into quadrants or generate a presentation-ready summary.

Straightforward step-by-step guidance

No advanced Excel functions needed

Plain-language instructions included

Suitable for marketing teams and managers

Use the matrix to spot high-revenue events (Stars), steady sellers (Cash Cows), underperformers (Dogs), and growth opportunities (Question Marks), enabling targeted promotion and smarter ticketing decisions.

Spot high-margin events quickly

Flag low-performing ticket types

Quantify growth opportunities per event

Inform promotional budget allocation

The template maps each event or ticket line into clean quadrant visuals so stakeholders instantly see market position, compare units, and align on strategic priorities during meetings.

Clear quadrant visuals for stakeholders

Color-coded event categorization

Compare events side-by-side visually

Exportable for slide decks

Designed for boardrooms and investor decks with polished tables, export-ready charts, and a concise executive summary so your strategy discussions look credible and focused.

Slide-ready charts and tables

Printer-friendly summary pages

Polished executive summary included

Suitable for investor and board meetings

The matrix outputs direct recommendations-invest, maintain, harvest, or divest-for each event type, turning raw data into actionable next steps for marketing, programming, and resource allocation.

Clear invest/hold/divest recommendations

Tie actions to specific events

Support quarterly planning cycles

Use for cross-team alignment

Buy once and keep lifetime access to Word and Excel files, updates, and templates so you avoid recurring fees while retaining a reusable strategic tool.

Single payment, lifetime reuse

Includes future template updates

No subscription or renewal fees

Use across teams and projects