ORAL APPLIANCE THERAPY FOR SLEEP APNEA BUSINESS PLAN

I. Executive Summary

Company Description

SomaSleep Medical (name chosen to reflect sleep health and oral alignment) is a dental sleep medicine clinic launching in the U.S. in 2026 that treats snoring and obstructive sleep apnea. We operate in the healthcare and dental sectors and deliver physician-referred, clinic-based oral appliance therapy as an alternative to CPAP. Our core services are custom-fitted oral appliances manufactured from intraoral scans and delivered with digital X-ray–guided treatment planning. We target adults with mild-to-moderate OSA and CPAP-intolerant patients referred by ENT and sleep medicine specialists. One-line: We provide clinician-led, high-precision oral appliance therapy for patients who can’t or won’t use CPAP.

Our practice runs a high-tech clinical facility and a medical referral network that drives patient flow and reimbursement. Key activities include clinician evaluations, digital scanning, custom appliance fabrication, titration visits, remote compliance monitoring, and coordination with referring physicians. We differentiate with advanced dental sleep training, on-site digital tech, and a referral-first sales engine. Short-term goal: open in 2026 and achieve clinical breakeven within 18 months. Long-term goal: scale to a 17-person team, including five dentists, by 2030 to expand regional coverage and maintain high margins. One-line: Scale clinical capacity through referral partnerships and tech-enabled workflows to capture growing sleep health demand.

Problem

Millions of Americans suffer from chronic snoring and obstructive sleep apnea, yet many reject first-line CPAP therapy because of loud noise, mask and hose discomfort, and poor portability. As a result, adherence is low, leaving patients with untreated sleep-disordered breathing and greater daytime fatigue and long-term cardiovascular risk.

There is a clear access gap: many patients abandon CPAP and lack non-invasive, quiet, travel-friendly alternatives, while a shortage of specialized dental sleep medicine providers creates long wait times for custom oral appliances. This limits treatment choices for travel and active lifestyles.

Demand for alternative therapies is rising, and current solutions are inadequately distributed and difficult to access—creating a measurable need for more clinicians and high-quality, clinic-delivered oral appliance therapy. One-line summary: untreated patients need accessible, non-CPAP options and faster access to dental sleep specialists.

Solution

Millions of Americans with obstructive sleep apnea (OSA) and chronic snoring face low CPAP adherence and limited access to alternatives. Our offering is a dentist-led oral appliance therapy program that delivers custom-fitted, digitally scanned, lab-fabricated mandibular repositioning devices as a non-invasive, portable alternative to CPAP. This closes a care gap created by shortages of specialized dental providers and helps patients who travel, tolerate oral devices better, or refuse CPAP. One line: clinician-managed oral appliances improve sleep without CPAP equipment.

Mission Statement

We help patients reclaim sleep, health, and vitality by providing the highest quality dental sleep medicine in the U.S., offering a comfortable, effective, and non-invasive alternative to traditional sleep apnea treatments. We deliver personalized clinical care and build lasting relationships with patients and medical partners to ensure long-term treatment success and improved quality of life. We value clinical excellence, patient comfort, and continuous innovation, and aim to be the premier destination for those seeking to overcome sleep-disordered breathing.

Key Success Factors

Our success depends on clinical partnerships, high-margin economics, advanced scanners, senior clinical expertise, and insurance integration.

• Referral network with sleep physicians and pulmonologists: sustains steady qualified patient flow.
• 25.21% IRR high-margin model: provides capital stability for rapid scaling.
• Use of intraoral scanners: delivers superior fit and faster turnaround times.
• Senior Sleep Dentists: offer specialized expertise that builds clinician, payer, and patient trust.
• Medical insurance integration: makes custom oral appliance therapy financially accessible to target patients.

Financial Summary

This Financial Summary presents key first‑five‑year results and capital sufficiency for the Oral Appliance Therapy for Sleep Apnea practice.

Financial requirements: minimum cash position $775,000 (Feb-26). The practice reaches breakeven in Jan-26 and achieves full payback in 6 months; expected ROI metrics are ROE 22.25% and IRR 25.21%.

Overall outlook: strong revenue and EBITDA growth support an aggressively scaled staffing plan and healthy capitalization.

Funding Requirements

The project requires $1,033,000 to launch in January 2026, with immediate breakeven, a 6‑month payback, a 25.21% IRR and a 22.25% ROE.