PULSED ELECTROMAGNETIC FIELD THERAPY BUSINESS PLAN

I. Executive Summary

Company Description

Aurora PEMF Clinic (name chosen to reflect cellular renewal and visible recovery) is a specialized wellness clinic launching in 2026 in a high-traffic U.S. urban center. We operate in the health and wellness sector with a primary focus on non-invasive Pulsed Electromagnetic Field (PEMF) therapy for advanced cellular recovery and pain management. Our facility uses medical-grade PEMF technology and is staffed by certified technicians who deliver individual sessions and multi-session recovery packages. We operate 312 days per year and serve clients seeking measurable recovery and pain relief. One-line: We deliver medical-grade, technician-led PEMF therapy in a professional urban clinic environment.

Core activities include intake assessments, protocoled PEMF sessions, package sales, and outcomes tracking to drive repeat visits and referrals. We differentiate on clinical-grade equipment, certified staffing, outcome measurement, and a recovery-package model designed for high scalability. Short-term goals: open in 2026, hit breakeven within 12–18 months, and reach consistent utilization across 4 treatment bays. Long-term goals: expand to 5 locations and achieve sustained profitability within five years. One-line: We scale by standardizing protocols, tracking outcomes, and replicating a proven clinic model.

Problem

Millions of Americans experience chronic pain and persistent inflammation and lack access to effective, non-invasive recovery options. Mainstream care commonly relies on pharmaceuticals or invasive procedures that carry side effects, long recovery times, and often treat symptoms rather than underlying tissue-level healing.

Athletes and post-surgical patients lack efficient, accessible methods to accelerate cellular recovery, which prolongs return-to-play and increases rehabilitation costs. There is growing demand for drug-free wellness alternatives, yet the market lacks specialized facilities in major U.S. metropolitan areas dedicated to advanced pulsed electromagnetic energy therapies.

One-liner: A sizable, underserved population needs non-invasive, drug-free therapies that speed cellular healing and are unavailable at scale in major U.S. metro areas.

Solution

We provide clinic-based, non-invasive Pulsed Electromagnetic Field (PEMF) therapy combined with Infrared Therapy, delivered by certified technicians and tailored after an initial consultation. This targets inflammation, relieves pain, and speeds cellular recovery for athletes and aging adults who lack accessible, science-backed alternatives to surgery or long-term medication.

Outcome: fast, measurable pain relief and improved mobility without invasive procedures.

Mission Statement

We empower individuals to heal faster and live better by revitalizing health at the cellular level through science-backed, non-invasive therapy, delivering a drug-free path to lasting pain relief and peak physical function. We combine advanced technology with compassionate, professional care to recharge the body's natural recovery and help our community regain vitality. Everyone deserves a life free from chronic pain and the limits of slow healing.

Key Success Factors

Success depends on scaling visits, preserving a high package mix, and keeping costs tightly controlled while delivering superior clinical results and service.

• Scale to 28 daily visits while maintaining a 65% multi-session package sales mix.
• Consistent referrals from local orthopedic surgeons and chiropractors.
• State-of-the-art PEMF equipment that delivers superior clinical outcomes versus consumer devices.
• Cost control on marketing and staffing to reach Year 5 EBITDA of $809,000.
• Premium client experience that sustains high retention and positive local word-of-mouth.

Financial Summary

Financial summary for the Executive Summary: conservative growth to profitability with clear breakeven and payback milestones.

Financial requirements: minimum cash of $672,000 (required Dec-27) to cover launch and ramp; operational breakeven occurs Jan-28 and total payback is 34 months.

Anticipated return: IRR 4.49% and ROE 1.88%.

Overall outlook: revenues grow from $231k in Year 1 to $638k by Year 3 and profitability is strong thereafter.

Funding Requirements

We need $227,500 to start: $177,500 in capital expenditures and $50,000 in working capital; minimum cash target is $672,000 by Dec-31-2027.

One line: fundraise will be founder equity plus a small business loan.

Financial snapshot: revenue grows from $231,000 in Year 1 to $969,000 by Year 5; initial EBITDA of -$40,000 in 2026 turns to $809,000 by 2030; operational breakeven Jan-2028; payback 34 months; IRR 4.49%; ROE 1.88%.