Performing Arts
Marketing Mix

The 4P's framework breaks down Product, Price, Place, and Promotion so you can align programming, ticketing tiers, venue experience, and outreach with audience needs.

Maps product to audience segments

Aligns pricing to value perception

Specifies place and venue tactics

Lists promotion channels and messages

The Excel sheets are fully editable so you can change line items, ticket tiers, workshop fees, and channel assumptions without technical skills.

Edit ticket tiers and attendance assumptions

Adjust concessions and merchandise lines

Customize workshop and education fees

Reuse for new seasons

This pre-written set is tailored for a performing-arts presenter producing a season of plays, concerts, and dance with community-focused engagement programs.

Pre-filled with performing-arts language

Includes artist engagement examples

Built for season programming workflows

Ready for community outreach plans

Download and open the files immediatley after purchase; start editing your season plan, pricing, and promotional calendar without delay.

No subscriptions or extra software

Start planning within minutes

Immediate access to Word and Excel

Printable for meetings

Designed for clear communication, the layout highlights program lineups, pricing tiers, venue maps, and promotional timelines to make proposals presentation-ready.

Clean sections for each 4P

Visuals for seating and pricing

Print-and-slide friendly layouts

Consistent branding placeholders included

The product section helps define show types, artist engagement (post-show talks, workshops), audience fit, and differentiators that bridge classic and contemporary repertoires.

Define show categories and benefits

Map engagement programs to outcomes

Positioning versus larger theaters

Checklist for production requirements

The pricing model supports tiered ticketing and ancillary revenue (concessions, merchandise, workshops) so you can test price sensitivity and forecast season income.

Set tiered ticket price structure

Include ancillary revenue streams

Model attendance-based revenue scenarios

Compare margins across offerings

Pre-filled sections and prompts let you complete a full marketing mix quickly-ideal when prepping a season plan, grant application, or board review.

Pre-filled prompts for fast input

Template guides through each section

Copy-paste ready content blocks

Save hours of research

The deliverables are formatted for sponsors, boards, and funders with clear strategy, revenue logic, and community impact messaging to support funding conversations.

Clear revenue and audience logic

Impact statements for funders

Slide-ready summaries included

Appendix with operational assumptions