Performing Arts
Marketing Plan
Performing Arts Marketing Plan Gantt Chart
You're marketing live performances and season campaigns for a small venue; this Excel Gantt template lays out tasks, dates, and owners in one place. It's for box office managers, marketing leads, and producing teams who need a clear execution roadmap. Use it to schedule campaigns, track progress, and sell more tickets.
What is included in the product
Written Marketing Plan Template in Excel Gantt Chart
The Excel version includes an editable Gantt chart, 30+ pre-built marketing actions, task templates with owner fields, and built-in formulas for dates and progress tracking.
Professionally Pre-Written & Fully Customizable Plan
This template contains a pre-written, fully editable marketing plan in Excel that saves setup time and can be tailored to any performing arts season. Replace copy, change channels, and scale for single shows or full seasons. It keeps language and workflow consistent across campaigns.
Gantt Chart Format for Visual Planning
The plan is presented in a Gantt chart format so you can see timelines, overlaps, and task sequencing at a glance. Visual bars represent task duration and dependencies for clear sequencing. The layout helps you balance campaign bursts and ongoing activities.
30+ Pre-Built Marketing Actions
The template includes 30+ pre-built marketing actions covering email, social, PR, box office outreach, and community events so you don't miss steps. Each action comes with suggested timing and owner fields to speed execution. Use them as-is or tweak for your season.
Editable Timelines and Task Durations
All start dates and task durations are fully editable so you can adapt to schedule changes without breaking the plan's logic. Change a start date and dependent tasks adjust accordingly. This keeps timelines realistic and responsive to production shifts.
Built-In Progress Tracking
The sheet shows percent-complete, flags overdue tasks, and rolls up progress by campaign so you know execution status at a glance. Progress fields feed summary cells for weekly check-ins. Overdue items highlight for fast follow-up.
Simplifies Team Coordination
Assign owners, define dependencies, and reduce overlaps so your team knows who does what and when. The template clarifies handoffs between marketing, production, and box office. This reduces last-minute mistakes and duplicated work.
Zero Excel Expertise Required
The workbook is beginner-friendly with color-coded input cells, built-in logic, and plain-language instructions so no Excel skills are needed. Protected formulas prevent accidental changes while inputs stay editable. It gets teams up and running fast.
Printable and Shareable
The template exports cleanly to PDF and opens in Google Sheets for online collaboration, making it easy to share with teams or funders. Print-ready layouts work for handouts or board packets. You can also email summary pages to stakeholders.
Weekly Highlight & Completion Guide
A weekly highlight bar and completion guide show the current week, upcoming priorities, and completed tasks so meetings focus on the right items. Use the guide for standups and ticket-release checks. It keeps short-term focus tight.
How to Use the Template
Download
After your purchase, simply download the files and open them with your preferred software, such as Microsoft Office or Google Sheets. No special setup or technical expertise required-just get started right away.
Customize
Update any details, text, or numbers to reflect your specific business idea or scenario. The templates are fully editable, allowing you to personalize content, add or remove sections, and adjust formatting as needed.
Save & Organize
Once your templates are customized, save your final versions in your preferred folders or cloud storage. Organize your files for quick access and future updates, making it easy to keep your business documents up to date.
Share or Present
Export, print, or email your finalized files to showcase your document. Present your professional documents in meetings or submissions, supporting your business goals and decision-making process.
Related Blogs
- Startup Costs: How Much to Open a Performing Arts Venue?
- How to Launch a Performing Arts Venue: A 7-Step Financial Guide
- How to Write a Business Plan for a Performing Arts Venue
- Tracking 7 Core Financial Metrics for Performing Arts
- How Much Does It Cost To Run A Performing Arts Business Monthly?
- How Much Performing Arts Owners Typically Make
- 7 Strategies to Increase Performing Arts Profitability and Margin
Frequently Asked Questions
Use the flexible template to tailor campaigns for varying festival dates, locations, and themes.