PROTEIN WATER BEVERAGE BRAND BUSINESS PLAN

I. Executive Summary

Company Description

ClearRecover, Inc. takes its name from the product promise: transparent ingredients that help the body recover. Based in Austin, Texas and launching in 2026, the company sits in the functional beverage sector and offers a portfolio of clear protein waters formulated with high-quality whey protein isolate. The products deliver protein in a crisp, water-like format that replaces cloying shakes and powders. Operations focus on science-backed formulation, third-party testing, and co-packing partnerships to scale to a 2026 production target of 500,000 units. One-line: transparent ingredients, real recovery.

The company’s core activities are R&D, quality assurance, co-manufacturing oversight, direct-to-consumer sales, and retailer onboarding. What sets the business apart is a clean-label philosophy, clear-drink aesthetics, and a whey isolate formulation engineered for fast absorption and neutral taste. Target customers are active adults 18–45 who want convenient post-workout recovery and everyday protein without dairy-thick textures. Short-term goals: hit 500,000 units produced in 2026 and secure regional retail distribution plus a DTC channel. Long-term goals: expand SKUs, national retail placement, and international export readiness. One-line: scale fast, keep the formula simple and transparent.

Problem

Active consumers in the United States lack a convenient, refreshing post-workout beverage that delivers quality protein without sugar, lactose, or heavy texture. Plain water supplies no nutrients; sugary sports drinks conflict with health goals; dairy-based shakes are thick and hard to consume after intense activity; RTD protein options can taste chalky; powdered mixes require a shaker and time. These gaps reduce adherence to recovery routines, impair recovery for regular exercisers, and exclude lactose-intolerant and sugar-conscious consumers.

There is a clear need for a clean-label, water-like protein beverage that combines hydration and high-quality protein. The company will launch in 2026 from Austin, Texas, use whey protein isolate, and target production of 500,000 units in 2026 to address this unmet demand.

Solution

Consumers face a choice between ineffective hydration and heavy, unappealing protein supplements; this product delivers fast-absorbing whey protein isolate in a clear, water-like format to fill that gap. It provides grab-and-go hydration plus muscle recovery in a single-serve bottle, remains light and transparent, comes in five flavors (Tropical Mango, Wild Berry, Crisp Apple, Lemon Lime, Peach Ginger), and features a sugar-free and lactose-free formula.

One clear product: water-like hydration with fast-absorbing whey protein isolate for convenient recovery.

Mission Statement

We empower active lifestyles by delivering the cleanest, most refreshing fusion of hydration and high-quality protein. We commit to real innovation in food science, transparency, and quality so consumers never choose between great taste and superior nutrition. Our goal is to be the leading clear protein brand in the U.S. by 2030 while supporting community health through convenient, functional, and delicious hydration solutions.

Key Success Factors

Success rests on product differentiation, scalable operations, and strong unit economics.

• Proprietary clear protein formula — superior taste and texture versus competitors.
• Efficient financial model — 21.14% IRR and 9-month payback on initial investment.
• Scalable production and distribution — agreements with co-packers and national distributors.
• Experienced management — CPG sales and beverage marketing expertise for rapid retail penetration.
• High EBITDA runway — $8,466,000 EBITDA by Year 5 funds innovation and expansion.

Financial Summary

Financials project rapid scaling from launch with strong margins and quick payback.

Minimum cash required: $1,091,000 (Feb-26). Breakeven: Jan-26 (month 1). Payback: 9 months. Expected project IRR 21.14% and ROE 21.45%.

Outlook: profitable from month one with scalable revenue to $12.15M and EBITDA $8.466M by Year 5.

Funding Requirements

The venture seeks $1,646,000 to fund production equipment, initial inventory, first-year salaries, and launch marketing for an early-2026 start.

$1,646,000 funds a safe launch and nine-month investor payback.

Financial snapshot: Year 1 revenue $2,500,000, Year 5 revenue $12,150,000; EBITDA $1,105,000 (2026) to $8,466,000 (2030); breakeven in month 1; ROE 21.45%; units produced scale from 500,000 to 2,250,000 over five years.