Radiology Center
Marketing Mix

The template breaks down Product, Price, Place, and Promotion for an imaging center, helping you map service lines, payer strategies, clinic location and access, and targeted physician outreach to align with clinical demand.

Product, Price, Place, Promotion breakdown

Service mix and modality mapping

Payer mix and pricing scenarios

Referral and promotion playbooks included

The Excel workbook is fully editable so you can change scan prices, utilization rates, payer mix, and volumes; every formula and chart can be adapted to your center's operational assumptions.

Fully editable Excel workbook included

Change prices, volumes, payer mix

No advanced Excel skills required

Save multiple scenario tabs easily

This pre-written template is specific to outpatient diagnostic imaging, with industry-appropriate language, scheduling assumptions, and referrer-focused messaging to save research and writing time.

Pre-written for outpatient imaging centers

Referrer-facing messaging and templates included

Clinic operations and scheduling assumptions prefilled

Patient experience copy and scripts included

Download both Word and Excel files immediately after purchase and start editing-no subscriptions, no waiting, no extra software required to get your marketing plan ready.

Instant download after purchase

Open in Word and Excel

No subscription or extra software required

Start editing right away

The package uses a clinical, professional layout with clear headings, charts, and tables so you can present marketing strategy to physicians, investors, or hospital partners with confidence.

Clean clinical design and typography

Charts for volumes and reveue

Slide-ready tables and diagrams included

Printer-friendly, client-ready pages

The product strategy section helps you define service offerings by modality, position outpatient imaging against hospital alternatives, and list differentiators like sub-specialist reads and fast report turnaround.

Service definitions by modality and use-case

Positioning versus hospital outpatient centers

Differentiators: speed and specialist reads

Operational KPIs and capacity planning

The pricing module includes fee schedules by scan type, payer and self-pay scenarios, contribution margin calculations, and utilization-based break-even targets to test profitability assumptions.

Fee schedules per scan type included

Payer reimbursement and cash scenarios

Contribution margin formulas prebuilt

Utilization and break-even calculators included

Pre-filled assumptions, guided input cells, and clear labels make the template quick to complete-so clinicians and managers can finish a defensible marketing mix without wrestling with spreadsheets.

Pre-populated assumptions and formulas

Guided input cells reduce errors

Editable scenarios save hours weekly

Simple navigation and clear labels

The deliverables include executive summary text, financial snapshots, referral pipeline metrics, and risk notes formatted for investors, payers, and hospital partners to review succinctly.

Executive summary and key slides

Financial snapshot and forecast tables

Referrer pipeline and growth metrics

Risk and mitigation notes included