Radiology Center
Marketing Plan

This pre-written plan gives you a complete, editable marketing roadmap in Excel. Save time with ready content, then tailor messages, channels, and pacing to your center. Change wording, add studies, or reassign tactics in minutes.

Editable content sections included

Tailor messages to referrers

Adjust channel mix quickly

Works for any imaging center

The template uses a visual Gantt chart to show task timing, overlaps, and sequence. See campaign phases, start dates, and dependencies on one timeline. That clarity stops missed handoffs and late launches.

Clear timeline of all tasks

Shows dependencies and overlaps

Zoom to week or month

Color-coded phase visualization

Includes 30+ ready marketing actions tailored to radiology centers, from physician outreach to patient scheduling nudges. Actions span digital, in-person, and partnership channels so you don't miss critical steps. Use them as-is or edit.

Physician outreach sequences included

Patient reminder campaign templates

Local referral event checklist

Digital ad and email ideas

All start dates and task durations are editable without breaking the plan's logic. Drag timelines or enter new dates and the chart auto-adjusts. That flexibility fits real-world delays and staffing changes.

Adjust start dates instantly

Change durations per resource

Auto-shifts dependent tasks

Supports phased rollouts easily

Tracking fields show percent complete, status flags, and overdue alerts inside the workbook. Visual cues highlight stalled tasks so you act fast. Use the tracker for weekly standups and status reports.

Percent-complete per task

Overdue items clearly flagged

Summary dashboard for leaders

Exportable status for meetings

Assign tasks, note owners, and lock dependencies so teams move in sync. The template reduces overlaps between liaisons, schedulers, and marketing. Clear ownership cuts back-and-forth and speeds execution.

Assign owners per task

Dependencies prevent double work

Shared timeline for all teams

Physician liaisons collabotation

Designed for non-Excel users: color-coded cells, simple inputs, and built-in formulas do the heavy lifting. Clear instructions and protected cells keep structure intact. You won't need advanced spreadsheet skills.

Color-coded editable fields

Hidden formulas for simplicity

Step-by-step use notes

No macros or complex setup

The file exports to PDF and uploads easily to cloud spreadsheets for sharing with teams or referring offices. Print clean timelines for meetings or include slides in presentations. Sharing keeps everyone aligned.

Export to PDF quickly

Upload to cloud sheets

Print-ready one-page views

Attach to stakeholder emails

A weekly highlight view shows current-week priorities and a simple completion guide lists what's due next. Use it for standups and to keep physician liaisons focused on high-impact tasks. It keeps momentum week-to-week.

Current-week action list

Next-step completion checklist

Week-by-week progress view

Standup-ready summary row