REACTION TIME TRAINING PROGRAM BUSINESS PLAN
I. Executive Summary
Company Description
NeuroVelocity Training—named to reflect faster decision-making driven by neural and motor integration—opened in Austin, Texas in 2026. We operate in the sports performance and human factors sector, delivering a cognitive-motor athletic training program that blends physical conditioning with reaction-speed testing. The center converted a research-grade lab into a commercial training facility using a $433,000 investment in specialized hardware and software. Our one-liner: faster brains, faster bodies.
We sell recurring group subscriptions and multi-year team contracts to competitive athletes, collegiate and high-school teams, and tactical units. Core activities include guided training sessions, objective testing, progress reporting, and coach integration. Competitive advantages are lab-grade sensors, proprietary training protocols, and monthly performance dashboards. Short-term goal: prove unit economics and scale to five local teams in year one. Long-term goal: expand to regional hubs and reach $2,751,000 in annual revenue by year five. One-liner: subscription revenue plus team contracts drive predictable growth.
Problem
Elite basketball and soccer athletes reach a physical ceiling where strength gains no longer improve outcomes; the remaining bottleneck is cognitive processing speed and neuromuscular reaction under pressure. Current training programs largely ignore this neurological component, leaving measurable deficits in split-second decision-making and motor response that cost scoring and defensive opportunities.
The market has no widely available, recurring-revenue training center in Austin focused on cognitive-motor performance using research-grade equipment. The unresolved cognitive-reactive gap causes slower decisions, missed plays, and lost wins; the venture targets a $435,000 revenue opportunity for 2026 and invested $433,000 in specialized equipment to address it.
Solution
Elite athletes hit a cognitive ceiling where physical ability outpaces decision-making; our facility in Austin, Texas closes that gap with a data-driven training program that improves brain-to-muscle communication. One line: we train faster minds so faster bodies win.
The program combines VR cognitive suites, neuro-response light boards, and high-repetition cognitive drills to sharpen spatial awareness, peripheral tracking, and millisecond reaction time. The facility was built with a $433,000 initial capital investment in equipment and buildout.
Designed to deliver measurable processing-speed gains and on-field decision improvements, the venture targets a $2.7M market opportunity and plans to scale to $2,751,000 revenue in Year 5.
Mission Statement
We sharpen the cognitive edge athletes need to dominate high-pressure environments.
Using advanced, data-driven neurological training grounded in sports science, we make the mind-body connection measurable and trainable for athletes from high school to the pros.
We commit to measurable athlete outcomes, continuous innovation, and a clear growth target of $2,751,000 revenue by Year 5.
Key Success Factors
Success depends on technology, specialist expertise, occupancy, partnerships, and hitting breakeven in January 2028.
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Leverage proprietary data analytics and neuroscientist expertise
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Maintain 90% occupancy target by 2030
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Protect advantage with $433,000 VR and biometric investment
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Secure pipeline via partnerships with teams and agents
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Hit breakeven in January 2028 as primary viability metric
Financial Summary
Financial snapshot for the Executive Summary: five‑year revenue scales from $435,000 in 2026 to $2,751,000 in 2030 with breakeven in Jan-28.
Ratio |
2026 |
2027 |
2028 |
Projected Revenue |
$435,000 |
$906,000 |
$1,602,000 |
Projected EBITDA |
-$345,000 |
-$121,000 |
$480,000 |
Expected ROI |
IRR 1.84% |
IRR 1.84% |
IRR 1.84% |
Financial requirements: minimum cash targeted $6,000 (Dec-27), total payback 49 months, breakeven Jan-28; anticipated project IRR is 1.84%.
Outlook: revenues grow steadily and EBITDA turns positive in 2028, supporting payback within 49 months.
Funding Requirements
We require capital to build the facility, buy equipment, and cover Year 1 operating shortfall to reach projected Year 5 revenue targets.
Categories |
Amount, USD |
Facility interior buildout |
160,000 |
VR Cognitive Training Suite |
95,000 |
Strength and conditioning equipment |
55,000 |
High speed biometric sensor array |
45,000 |
Neuro-Response light board systems |
35,000 |
Athlete recovery and lounge furniture |
25,000 |
Server and IT infrastructure |
18,000 |
Working capital (Year 1 EBITDA shortfall) |
345,000 |
Total funding required |
778,000 |
Financial summary: revenue ramps from USD 435,000 in Year 1 to USD 2,751,000 in Year 5; EBITDA turns positive in Year 3 at USD 480,000 and reaches USD 1,165,000 by Year 5 with a 1.84% IRR.
Operations assume 26 billable days per month and 90% occupancy at maturity; total project payback is 49 months.