Real Estate Brokerage
Business Model Canvas

Instantly downloadable after purchase; open the Word and Excel files immediately with no setup required so you can start mapping markets and commission scenarios right away.

Immediate access to both files

No software installation needed

Start planning within minutes

Useful for meetings today

Fully editable in Word and Excel-change every section to match your brokerage, commission splits, market targets, and tech stack without needing design work.

Change commission percentages easily

Edit agent split scenarios

Customize market-segmentation fields

Adapt value props per market

Clear, logical layout: all nine Business Model Canvas blocks are separated and labeled so you can fill customer segments, channels, revenue, and costs fast.

Nine blocks clearly labeled

Dedicated revenue and cost sections

Visual connection between blocks

Works for team workshops

Includes revenue and cost templates focused on brokerage economics: commission-based revenue (percentage of sale price), agent commission splits as the primary variable cost, plus salaries, tech, marketing, and fixed overhead for realistic planning.

Model seller and buyer commissions

Calculate agent split impact

Project fixed overhead needs

Estimate marketing CAC quickly

Helps you target core buyers: first-time homebuyers, growing families, relocating professionals, and investors in major US suburban markets-so marketing and services map to real needs.

First-time buyers detailed segments

Growing families upgrade profiles

Relocating professionals workflow mapped

Investor buyer personas included

Maps essential partnerships and resources: mortgage lenders, title and escrow firms, inspection and appraisal vendors, local movers, and corporate relocation services, plus MLS access, CRM/platform, licensed agents, and office locations.

Mortgage and lending partners listed

Title and escrow relationships noted

Inspection and appraisal vendors

MLS and proprietary tech included

Includes an editable one-page Excel snapshot that condenses your brokerage model for quick reviews, investor pitches, and team alignment without losing key detail.

Single-page Excel snapshot

Investor-friendly summary layout

Printable for pitch decks

Compare scenarios side-by-side

Speeds planning-cut design time and jump straight into strategy; defintely test agent splits, pricing, and go-to-market scenarios instead of building templates from scratch.

Save hours on template design

Quick scenario setups

Reusable for multiple markets

Faster investor-ready prep

Designed for investor and stakeholder meetings with clean, professional formatting so your model looks polished in pitches, briefings, and team reviews.

Clean, professional Word narrative

Slide-ready charts and tables

Consistent branding placeholders

Printable PDFs for meetings