RECORD DISPLAY FRAME SALES BUSINESS PLAN

I. Executive Summary

Company Description

The company name is not provided. Based in Austin, Texas and launching in 2026, the business operates in the e-commerce home goods and music-collectible sector, selling archival-quality display solutions for vinyl records. It is a 100% direct-to-consumer retailer using Shopify Plus to service a nationwide audience of collectors and interior-design buyers. Core products are solid-wood frames and UV-protective acrylic mounting systems engineered for longevity and museum-grade preservation; the offering combines preservation materials, precision mounting, and aesthetic finishes to bridge music collection and interior design. One-line: premium archival frames that treat records as both collectibles and decor.

Main activities include product design, small-batch manufacturing, online merchandising, fulfillment, and customer support focused on white-glove packaging and returns. The company differentiates on material quality, UV protection, and a specialized mounting system not commonly sold by general framing retailers. Target customers are adult vinyl collectors and design-conscious homeowners in the U.S., aged 28–55, with disposable income and interest in both music and home styling. Short-term goal: launch in 2026 and establish national DTC distribution and brand positioning. Long-term goal: scale to $14.2 million in revenue within five years. One-line: scale a premium DTC brand from launch to $14.2M revenue in five years.

Problem

Vinyl collectors and music enthusiasts routinely hide high-value album artwork to protect it from light, dust, and moisture, which prevents the artwork from being enjoyed as home decor. This forces a direct trade-off between preservation and display.

Existing solutions are inadequate: common options are low-quality plastics or permanent frames that hinder playback and do not meet archival needs, leaving collectors with damaged collectibles, reduced enjoyment, limited access for playback, and no premium display option that treats album covers as legitimate interior design pieces.

Solution

Collectors need a way to display 12-inch vinyl that protects sleeves from light and acid damage while letting them play records without rehanging frames. Our product pairs museum-grade archival matting with UV-protective acrylic, plus hardware sized for 12-inch vinyl, so sleeves stay visible, accessible, and preserved.

We offer a Classic Timber Frame with removable front and a sealed UV Protection Case with breathable backing, and will add two core lines in 2026 to cover entry-level and collector-grade needs — one clear outcome: preserved artwork that’s easy to enjoy.

Mission Statement

We celebrate the intersection of music and art by crafting the world’s most elegant, functional record display frames that preserve vinyl with archival-quality materials. We empower music lovers to turn their passion into a centerpiece of the home through thoughtful design, durable construction, and clear presentation. We commit to exceptional customer experience, community engagement, and becoming the gold standard for music lifestyle decor in the United States.

Key Success Factors

Success depends on product differentiation, scalable customer acquisition, repeat purchases, operational efficiency, and attractive financial returns.

• Proprietary quick-release design provides unique utility not found in mass-market frames.
• Aggressive digital marketing with a budget scaled to $280,000 drives new customers and decreasing CAC.
• 25% repeat customer target by 2030 signals growing brand loyalty and multi-unit purchases.
• Austin warehouse efficiency enables a Dec-2026 breakeven date and an 18-month payback period.
• Strong financial returns with a 13.23% IRR and 17.91% ROE underpin profitability.

Financial Summary

The financial plan projects rapid scale from $555,000 in 2026 to $14,268,000 by 2030 with breakeven at month 12 (Dec-26).

Financial requirement: minimum cash reserve $852,000. Anticipated return metrics include IRR 13.23% and payback in 18 months; CAC starts at $25 and improves over time.

Overall outlook: strong top-line growth, improving margins, and rapid path to profitability.

Funding Requirements

The business requires $852,000 to reach the minimum cash point (Feb-26); projected revenue is $555,000 in 2026 and $14,268,000 by 2030, EBITDA moves from -$2,000 (Year 1) to $10,747,000 (Year 5), gross COGS improves from 14.5% to 11.7%, CAC is $25, target units per order 2.50 by 2030, and breakeven occurs at month 12.