Acquire Customers
New customers equal marketing spend divided by customer acquisition cost.
This editable Excel and Google Sheets workbook forecasts five years of reference checking client acquisition, billable hours, service revenue, expenses, cash flow, and financial statements.
Use it to plan how marketing spend converts into reference checking clients, how active cohorts generate billable hours, and how hourly rates translate service activity into revenue.
Editable launch date, starting customers, annual marketing budget, monthly seasonality, CAC, tier allocation, customer lifetime, billable hours, and hourly rates flow through the projections.
The model acquires reference checking clients through marketing spend and CAC, retains them by service tier, converts active clients into billable hours, and applies hourly rates.
New customers equal marketing spend divided by customer acquisition cost.
Split new customers across service tiers and retain each cohort for its stated lifetime.
Starting customers plus all still-active customer cohorts determine active customers by service tier.
Active customers multiplied by monthly billable hours per customer gives billable hours by tier.
Billable hours multiplied by hourly rates produce monthly revenue, summed across reference checking service tiers and months.
The Revenue worksheet connects marketing spend, CAC, reference checking service allocation, customer lifetime, billable hours, and hourly rates to monthly service revenue.
REVENUE
The COGS & OPEX worksheet separates direct reference checking costs, variable operating expenses, and fixed overhead across the forecast.
COGS & OPEX
The Scenarios worksheet compares Low, Base, and High outcomes for revenue, gross margin, contribution margin, and EBITDA over five years.
SCENARIOS
The Dashboard combines model setup, scenario multipliers, core financials, cash flow, revenue mix, profitability, and payback views in one report.
DASHBOARD
It fits reference checking services using client acquisition, service tiers, customer lifetimes, billable hours, and hourly rates; materially different revenue logic may require custom modeling.
The template is a planning starting point, not a guarantee of performance.
Financial Models Lab can build or adapt a model when your business needs different revenue logic, operating schedules, or reporting structure.
ORDER A CUSTOM FINANCIAL MODELAfter checkout, you receive the fully editable Excel and Google Sheets financial model as an instant download for five-year reference checking planning and reporting.
Change the model assumptions, operating inputs, costs, staffing, financing, and other editable fields.
Review linked monthly and annual projections across the five-year planning horizon.
Compare Low, Base, and High cases to see how alternative assumptions change forecast outcomes.
Use the income statement, cash flow, balance sheet, summary, dashboard, and supporting reports.
The essential answers are visible in full, with no accordion clicks required.
It calculates new customers from marketing spend and CAC, retains them by service-tier lifetime, converts active customers into billable hours, and applies hourly rates.
You can change launch date, starting customers, annual marketing budget, monthly seasonality, CAC, tier allocation, customer lifetime, billable hours, and hourly rates.
The Scenarios view compares Low, Base, and High paths for revenue, gross margin, contribution margin, and EBITDA over the five-year forecast.
Outputs include the Dashboard, Summary, Income Statement, Cash Flow, Balance Sheet, Scenarios, Valuation, Break-Even, ROIC, Charts, KPIs, and supporting reports.
Yes. Financial Models Lab can build or adapt a model when you need different revenue logic, operating schedules, or reporting.
It is a planning forecast based on the assumptions you enter, not a guarantee of business performance or financial results.
This pre-written excel template for a reference check company provides everything you need to build a comprehensive financial plan, from initial startup costs to five-year profit and loss projections.
Core inputs and core outputs
Three scenario analysis
Presentation ready
DuPont analysis
Researched revenue assumptions
Lender-friendly financial outputs
Revenue stream detailed view
Performance metrics benchmark
I’m not an Excel person, and the template made the advanced parts feel manageable instead of technical. It saved me about 6 hours of setup time.
The break-even and margin tabs finally showed me where the business would turn the corner. I cut my review time in half and could explain the numbers in one meeting.
I used to chase statements and charts across separate files, but this template pulled it into one clean model. That alone saved me a full day of reporting prep.