ROOF MOSS REMOVAL SERVICE BUSINESS PLAN

I. Executive Summary

Company Description

Set & Shield Roofing—named to reflect our "set it and forget it" subscription model and our focus on long-term roof protection—launches operations in the Seattle metropolitan area in 2026. We operate in the residential roof maintenance sector, offering a subscription-based moss, algae, and organic-debris removal service that replaces reactive, dangerous one-off jobs with recurring professional care. Our core services combine regular inspections, eco-friendly cleaning treatments, and preventative maintenance delivered by a skilled technician team supported by a branded truck fleet and specialized equipment. One-liner: subscription roof care that protects homeowner value year-round.

We target suburban homeowners in high-humidity U.S. regions where organic growth and debris threaten roof life and property value. What sets us apart is a transparent pricing subscription, trained technicians focused on safety, and documented asset-protection plans for each roof. Main activities include scheduled maintenance visits, digital inspection reports, and corrective treatments timed to local seasonality. Short-term goals are to begin service delivery in 2026 and establish operational standards; long-term goals are regional expansion across similar climates and measurable enhancement of client roof lifespans. One-liner: a safety-first, subscription model that turns roof upkeep into predictable protection.

Problem

Homeowners in high-humidity regions face accelerated roof deterioration from moss, algae, and debris that increases leaks, shortens roof life, and reduces property value; routine maintenance is often neglected because climbing roofs is dangerous and reactive repairs are expensive. Neglect commonly leads to premature full roof replacements costing homeowners tens of thousands of dollars.

There is a clear market gap for a proactive, affordable, professional maintenance solution: current options are largely reactive, hazardous, or DIY and fail to protect long-term asset value. Based in the Seattle metropolitan area and launching in 2026, we will offer a subscription-based, set it and forget it roof-care service supported by skilled technicians, a branded truck fleet, and eco-friendly equipment to deliver transparency, safety, and ongoing roof protection for suburban homeowners.

Solution

Homeowners in humid climates face premature roof failure, leaks, loss of curb appeal, and $15,000+ replacements caused by moss, algae, and debris—problems that go unaddressed because one-time maintenance is dangerous and costly. Our subscription-based roof maintenance service fills that gap by offering affordable, recurring care that prevents major damage and extends roof life.

We deploy trained technicians using low-pressure, shingle-safe methods and eco-friendly solutions, with a Standard Plan for bi-annual debris removal and a Premium Plan for quarterly cleaning plus gutter service; inspections and treatments are scheduled automatically to make roof preservation simple and reliable. One-liner: Proactive, scheduled maintenance extends roof life, preserves curb appeal, and reduces costly repairs.

Mission Statement

Our mission is to protect our customers' most valuable asset by delivering professional, proactive, and affordable roof maintenance through a seamless subscription service that extends roof life and boosts property value. We prioritize eco-friendly treatments and strict safety standards for employees and communities, and we use continuous innovation and a customer-first approach to remove the stress and danger of roof care. We aim to become the gold standard for preventative home maintenance across the United States.

Key Success Factors

Service model generates recurring revenue for predictable cash flow and high customer lifetime value.

• Recurring revenue model ensures predictable monthly cash flow and higher lifetime value.
• Specialized equipment + OSHA‑compliant management reduces liability and increases operational efficiency.
• CAC reduction from $165 to $125 over five years lowers payback and raises unit economics.
• HOA and real estate partnerships deliver high‑density leads and lower marketing spend.
• High‑margin add‑ons (50% projected adoption for Gutter Maintenance) substantially boost EBITDA.

Financial Summary

The financial plan shows rapid scale: revenue grows from $645,000 in Year 1 (2026) to $1,922,000 in Year 3 (2028) with break-even in July 2026.

Financial requirements: minimum cash buffer $634,000 with break-even in Jul-26 (7 months) and full payback in 29 months; projected IRR 6.43% and ROE 5.31%.

Overall outlook: profitable scaling with positive EBITDA by Year 2 and strong cash recovery within 29 months.

Funding Requirements

The business requires upfront capital to buy equipment, cover seven months of operating costs, fund marketing, and reach break-even in July 2026.

$634,000 funds launch, first seven months, and breakeven in Jul-26.